Podcast Episode 83

Episode 083 35 min

How small companies can make their security doable

with Phil Howie

0:00 / 35:00

Also on Spotify, Apple Podcasts, YouTube, Podbean, Player FM

Episode 83 of The Security Podcast of Silicon Valley, published December 2, 2025 and recorded in 2025. Hosts Jon McLachlan and Sasha Sinkevich, co-founders of YSecurity, talk with Phil Howie, who founded Onwardly, now Sydekick, a cyber resilience platform for small and medium-sized businesses, and was its co-founder and CTO by the time of the recording. Phil explains how the company began at the start of COVID, why its assessment helps a business understand it has a problem, his path from design to employee number one at Pushpay, and why security has to be easy to use. They cover the Fortune five million, why it's hard to make things simple, the short letter Jon credits to Pascal, an industry with too many acronyms, a version of Sydekick for AppSec teams from a collaboration with SafeStack, selling through managed service providers, why compliance is about adhering to what someone else wants, privacy, an AI acceptable use template, how investor Kendra Ross became co-founder and CEO after a three-year job interview, why it's not a failure until you've given up, global ambitions and the EU Cyber Resilience Act, AI washing and Web 2.0, how listeners would know the hosts are human, assessments built at runtime, how much regulation is enough, and the two hard problems in computer science. About 35 minutes.

Episode notes

What if your first security hire wasn’t a person, but a simple, guided program that made sense to everyone in your company? In this conversation, Sidekick founder and CEO Phil Howie breaks down how SMBs can build a security and privacy practice from the ground up—long before they can afford a full internal team. We cover the reality of compliance vs real security, working with MSPs, the role of design in security tools, and how founders should think about AI, governance, and future regulation. If you’re a founder trying to grow in regulated markets, this one’s for you.

Hosted by Jon McLachlan and Sasha Sinkevich — co-founders of YSecurity.

The deep dive

Security has to be easy to use

Phil Howie, founder of Sydekick, with Jon and Sasha on the trusty sidekick, a company born at the start of COVID, assessments that show the gaps, the management meeting where someone asks about security, employee number one at Pushpay, the Fortune five million, why simple is hard, a short letter, too many acronyms, a version for AppSec teams, selling through MSPs, compliance versus resilience, privacy, an AI acceptable use template, a three-year job interview, the Cyber Resilience Act, founding in New Zealand, AI washing and Web 2.0, how you'd know we're human, assessments built at runtime, how much regulation is enough, and the two hard problems in computer science.

Episode 83 of The Security Podcast of Silicon Valley aired on December 2, 2025, with Jon McLachlan and Sasha Sinkevich hosting. The guest was Phil Howie, who founded the company now called Sydekick, a cyber resilience platform for small and medium-sized businesses (Podbean). Jon introduced him like this.

“He is the founder and CEO of a security startup called Sydekick, the simplest route to cyber resilience.”

Jon McLachlan, at 0:13

Two details about that introduction, both from Phil and his company. The name is spelled with a Y, Sydekick, and the website is sydekick.co (Sydekick). The show notes spell it Sidekick and link a sidekick.co address that doesn’t load. And by the time of the recording Phil was the co-founder and CTO, because Kendra Ross had joined as co-founder and CEO, which Phil explains in a three-year job interview. His LinkedIn has him as founder and CEO from 2020 to December 2024, and co-founder and CTO since (LinkedIn).

The conversation was recorded in 2025. The tape fits that: Sasha asks what Phil would build if he started a company “in 2025,” and Phil says Kendra came in “last year,” which Sydekick’s about page dates to 2024 (Sydekick).

This page is the rest of it: a section for each part of the conversation with the sources beside it, fifteen figures, twenty clips from the tape, the full transcript, and five tools: a quiz, a scorecard for whether your security is doable yet, a calculator for what security questionnaires cost you, a timeline from 1657 to 2027, and a to-do list.

A note before the sections. When Phil talks numbers about Pushpay, they’re his numbers from memory, and the page says where the public record agrees and where it’s silent. The pre-seed amount on the tape is hard to hear, so the page takes the figure from Sydekick’s own announcement. And the SafeStack collaboration rests on Phil’s account, because SafeStack’s post about the product doesn’t name Sydekick.

One or two name changes, like a band

Sasha opened with the name, and Phil said Sydekick isn’t the company’s first one.

“So we’ve been through one or two name changes, like a band or something like that.”

Phil Howie, at 0:35

The first one was Onwardly. Phil launched Onwardly in February 2021, and the company announced in 2025 that Onwardly was becoming Sydekick, with Kendra Ross joining as co-founder and CEO and Phil moving into the CTO role (Sydekick). The old name still shows in places. The site’s sign-in button points at an onwardly.io address, and the company’s podcast is still called Upwards (Sydekick). The new name came from a story about who the hero is.

“we turn our customers into superheroes. They’re the heroes in their journey towards security and privacy and resilience.”

Phil Howie, at 0:46

“the trusty sidekick that comes alongside and helps them.”

Phil Howie, at 0:53

The rename announcement puts it in one line: “Every great hero needs a trusted sidekick” (Sydekick). The spelling was deliberate too, a little twist on the word.

“so we spell it with a Y as a little nod to the cybersecurity element of that.”

Phil Howie, at 1:02

He added the practical reason, which anyone who has tried to buy a domain will recognize: a Y makes the name more unique and the domains easier to get. The company’s tagline on LinkedIn is “Digital resilience, made doable,” and the site’s footer says “Cyber resilience, made doable” (LinkedIn, Sydekick).

An outlined box, Onwardly, founded 2020 and launched February 2021, with an arrow to a filled box, Sydekick, the new name in 2025, spelled with a Y. Below, a large outlined box, the customer, the hero in the journey, beside a smaller filled box, Sydekick, the trusty sidekick alongside. Two quotes from Phil: we turn our customers into superheroes. They're the heroes in their journey towards security and privacy and resilience. And: so we spell it with a Y as a little nod to the cybersecurity element of that.
Onwardly became Sydekick in 2025, and the name tells you who the hero is.

A consequence of the global pandemic

Then Phil said when, and why then.

“So Sydekick was founded around four or five years ago, at the beginning of COVID.”

Phil Howie, at 1:15

“So we’re a consequence of the global pandemic in a sort of good way. It’s something that I’d been working on really for about a year in the background.”

Phil Howie, at 1:19

“COVID really forced me, or gave me the chance, to dive in and really go all in on this startup journey.”

Phil Howie, at 1:30

New Zealand reported its first COVID-19 case on February 28, 2020 (Wikipedia). Sydekick’s about page dates the founding to 2020, “to help SMEs to proactively defend themselves in an achievable and affordable way” (Sydekick). Onwardly launched publicly on February 9, 2021, and Phil’s launch post thanked his advisor and investor Laura Bell of SafeStack (Sydekick). Eleven days later Stuff ran a story headlined “New business plans to disrupt the cybersecurity market for SMEs,” with Phil saying Onwardly was “democratising” cybersecurity practice (Stuff).

Four or five years from 2020 lands in 2024 or 2025, which fits the recording.

A cyber resilience platform for small business

Phil described the company in one sentence and then said who it’s for.

“So what we are is we’re a cyber resilience platform for small business.”

Phil Howie, at 1:36

“So we help really small to medium-sized organizations build out an entire security program where they really don’t have anything and they really don’t have a place to start.”

Phil Howie, at 1:40

Wikipedia defines cyber resilience as an organization’s ability to keep delivering what it’s meant to deliver despite cyber attacks, and small and medium-sized enterprises as businesses below set limits on staff and revenue (Wikipedia, Wikipedia). Phil’s order matters here. Resilience comes first, built from the ground up, and certification and compliance come later, once there’s something to certify.

“and then work towards eventually things like certification and compliance.”

Phil Howie, at 1:54

“So we make it super easy, super, super easy for people to get started on their journey.”

Phil Howie, at 2:00

The site today promises a program “in 30 minutes a week” and a 15-minute assessment that ends in a prioritized action plan (Sydekick). Its pricing page lists three plans: Lite for up to five users, Core for up to twenty with Australia’s Essential Eight at level one, and Pro with ISO 27001, the NIST Cybersecurity Framework and the CIS controls (Sydekick). That ladder is the same order Phil described: start simple, and add frameworks when a customer or a regulator asks for them.

Understanding you have a problem

Sasha asked the question every small company faces before it buys anything.

“How do these SMBs know that they are mature enough and they need security programs?”

Sasha Sinkevich, at 2:06

“Well, you know, understanding you have a problem is the first part of any journey, obviously.”

Phil Howie, at 2:13

His answer is the assessment. It does two jobs at once: it shows a company where it stands, and it turns the gaps into work.

“So we kind of create the problem for them in a way.”

Phil Howie, at 2:35

“And that creates an understanding, and it creates a problem for them that we can then fix and say, okay, well, here’s your generated program.”

Phil Howie, at 2:43

Listen · Phil on episode 83, from 2:31
About 20 seconds: Phil on starting with an assessment that shows a company its own gaps. The clip stops on its own. Read the full transcript.

Then he named the hard part, the one every security vendor runs into.

“So really, a lot of people don’t understand cybersecurity, and that’s the huge challenges that we face.”

Phil Howie, at 3:00

Sasha put it the way a founder feels it.

“Yeah, security can often be seen as this dark box that you don’t really want to dip into because there are so many unknowns that you don’t want to uncover.”

Sasha Sinkevich, at 3:08

That’s the case for starting with an assessment instead of a framework. Nobody opens a dark box willingly, but most people will answer fifteen minutes of questions about their own business, and the answers do the opening for them.

Four boxes in a row joined by arrows: assessment, your own answers. Gaps, you have some real gaps. Generated program, built from the gaps, filled. Tasks, a way to address them. Below, a dashed box: start simple, then certification and compliance, the order Phil describes. Two quotes from Phil: And that creates an understanding, and it creates a problem for them that we can then fix and say, okay, well, here's your generated program. And: So we kind of create the problem for them in a way.
Phil's loop: an assessment shows the gaps, the gaps become a program, and the program becomes tasks.

What are we doing about security?

Sasha asked about the biggest pain points, and Phil started with the obvious one.

“Like, I think obviously compliance is a huge one.”

Phil Howie, at 3:28

“That’s a big driver towards business and towards becoming more secure, you know, to provide that assurance to your potential customers.”

Phil Howie, at 3:30

The second one is newer.

“So things like cyber insurance.”

Phil Howie, at 3:40

“We’re seeing more stringent requirements coming from the insurers’ side and people kind of having a bit of a wake-up call”

Phil Howie, at 3:42

Cyber insurance is specialty insurance that protects businesses from risks tied to their IT (Wikipedia), and its application form can be the first security questionnaire a small company fills in. The third pain point isn’t a document at all. It’s a moment.

“and at some point they have a management meeting, and someone goes, hey, what are we doing about security?”

Phil Howie, at 4:01

Usually one person, he said,

“has that responsibility, hopefully, and they go looking for answers as well.”

Phil Howie, at 4:07

Listen · Phil on episode 83, from 3:57
About 25 seconds: Phil on the management meeting where someone finally asks about security. The clip stops on its own. Read the full transcript.

That one person is usually the founder or the first engineer, and we wrote about that stage, and the triggers that end it, in In-House, On-Demand, or YOLO?. Phil wants to arrive earlier than the meeting.

“But we want to help from day one, if we can.”

Phil Howie, at 4:22

Employee number one at Pushpay

Jon asked where the spark came from.

“I’m super curious. Did you notice something, or there must have been a spark, that moment where you realized, like, this needed to exist in the world and that you were going to help build this?”

Jon McLachlan, at 4:24

Phil’s answer started two decades back.

“I’ve spent really 20, 25 years in engineering and design.”

Phil Howie, at 4:37

His LinkedIn bears that out, starting with web design work in 2001 (LinkedIn). Then came the job that shaped the rest.

“So I was lucky enough to be employee number one at one of New Zealand’s unicorns, a startup called Pushpay, which really began last decade.”

Phil Howie, at 4:47

“That grew to about $100 million in something like four years.”

Phil Howie, at 4:57

“And through that, I designed really the entire user interface for this app, which processed about $100 billion in finance payments”

Phil Howie, at 5:10

Listen · Phil on episode 83, from 4:47
About 30 seconds: Phil on joining Pushpay as employee number one and designing its app. The clip stops on its own. Read the full transcript.

Pushpay makes mobile giving, donor management and church management software for faith-based and nonprofit organizations in the United States. Chris Heaslip and Eliot Crowther founded it in New Zealand in 2011, it listed on the New Zealand Stock Exchange in 2014 and the Australian Securities Exchange in 2016, and Sixth Street Partners and BGH Capital took it private in 2023 (Wikipedia). Phil also said it was worth about $2 billion at its height on the New Zealand exchange. Those three figures are his, and Wikipedia’s article doesn’t give them. One word of his needs a footnote: a unicorn, strictly, is a privately held startup valued at over US$1 billion, a term the venture capitalist Aileen Lee coined in 2013 (Wikipedia), and Pushpay’s peak value was on a public exchange.

His LinkedIn fills in the rest. He was engineer and product designer, employee number one, from February 2012, built the first version of the product, and handled its “security, PCI-DSS auditing” along the way. He was head of product design from 2014 to 2018, then ran product and engineering as CTO at Whip Around from 2018 to 2019, before Onwardly (LinkedIn). Two of Pushpay’s founders, Eliot Crowther and Chris Heaslip, later backed Onwardly’s seed round (Sydekick).

A timeline. 2001, web design and development, the start of 20, 25 years in engineering and design. February 2012, Pushpay, employee number one, engineer and product designer. April 2014, head of product design at Pushpay, through June 2018. 2018, Whip Around, head of product and engineering, CTO, into 2019. 2020, Onwardly, founder and CEO. December 2021, a $1 million seed round led by Kendra Ross, with Pushpay's founders among the backers. December 2024, co-founder and CTO, with Kendra Ross as co-founder and CEO. 2025, Sydekick, the new name, and this episode. November 2026, Halter, director of product, enterprise, after the tape. A quote from Phil: So I was lucky enough to be employee number one at one of New Zealand's unicorns, a startup called Pushpay, which really began last decade.
Phil's path, from web design in 2001 to Pushpay, Whip Around, Onwardly and Sydekick.

Security has to be easy to use

The Pushpay years gave Phil the lens he brought to security, an experience that’s easy to use.

“So I took a lot of their learning from that and my engineering background and sort of combined the two”

Phil Howie, at 5:19

“I think security has to be easy to use.”

Phil Howie, at 5:29

“And one of the frustrations I felt from the outside is that it’s not easy to use.”

Phil Howie, at 5:31

He was candid about where he comes from.

“I’m not a traditional cybersecurity insider.”

Phil Howie, at 5:36

“So looking at it from a sort of different lens, from a design lens, from an engineering lens, I could see a real opportunity to make a huge improvement there.”

Phil Howie, at 5:39

The field that studies this has a name, human-computer interaction, the study of how people operate computers and how to design the interfaces between them (Wikipedia). Phil’s verdict on most security software was blunt.

“Whereas a lot of stuff in this space is needlessly complicated, horribly designed, and just needs to be better, basically.”

Phil Howie, at 6:00

Two weeks after the episode aired, Sydekick’s launch post for Sydekick Lite quoted him on the same point: “If something feels confusing or overwhelming, people won’t use it” (Sydekick). It’s the security version of a rule every product designer learns early. A control nobody uses is a control you don’t have.

The Fortune five million

Phil named his market with a phrase worth stealing.

“And my aim and my vision is to deliver resilience to, you know, to the Fortune five million, as they’re called, and make this really straightforward, make this actually achievable for people in a way that the average civilian can use and understand.”

Phil Howie, at 5:47

Listen · Phil on episode 83, from 5:47
About 25 seconds: Phil on the Fortune five million, and why most security tools miss them. The clip stops on its own. Read the full transcript.

The joke rests on the Fortune 500, Fortune magazine’s annual list of 500 of the largest US corporations by revenue, first published in January 1955 (Wikipedia). Security tooling grew up selling to that list, with the teams, budgets and vocabulary to match. The Fortune five million is everyone else: the companies with one person who “has that responsibility, hopefully,” and no time to learn a new language to do it. Five million is ten thousand times five hundred, and the figure below draws that ratio to scale.

A large outlined square labeled the Fortune five million, with a tiny filled square in its corner, the Fortune 500, drawn to scale by count. Beside it three figures: 500, the Fortune 500, Fortune's list of the largest US corporations by revenue, first published in 1955. 5,000,000, the Fortune five million, Phil's name for everyone else. 10,000 times as many companies as the Fortune 500. A quote from Phil: to the Fortune five million, as they're called.
The Fortune 500 against Phil's Fortune five million, drawn to scale.

It’s actually hard to make things simple

Sasha checked the obvious inference.

“So you don’t like complex dashboards?”

Sasha Sinkevich, at 6:12

“No. No. Like, it’s easy to make things complicated, right? And it’s actually hard to make things simple.”

Phil Howie, at 6:18

“great design firms, things like Apple and things like that.”

Phil Howie, at 6:24

“It requires a lot of wrestling with choices. What do you display for people? What do you take away?”

Phil Howie, at 6:29

Listen · Phil on episode 83, from 6:17
About 30 seconds: Phil on why simple is hard, and why vibe coding doesn't make it easier. The clip stops on its own. Read the full transcript.

Then he brought it up to date. The age of AI, he said, is one where “you can just code anything.”

“and we can just vibe our way to success, I think what we need is thoughtful design, because I don’t think we’re there yet with AI.”

Phil Howie, at 6:41

Vibe coding is the practice of describing what you want to a large language model and letting it write the code, sometimes without reading what it wrote. The computer scientist Andrej Karpathy coined the term in February 2025, and Collins named it its word of the year for 2025 (Wikipedia). Phil’s point is that the expensive part of a product was never typing the code. It was deciding what to leave out. We wrote about the security side in how to stop AI agents from shipping vulnerable code.

Two boxes. Easy: make it complicated, show every detail, dashboard and acronym. Hard, filled: make it simple, choose what to display and what to take away. Under the first: dashboards and details and nitty-gritties, most of it not pertinent, as Jon put it. Acronyms nobody spells out. Frameworks before a company knows its gaps. Under the second: one assessment, then the next task. Things written out in full. Resilience first, compliance when it's asked for. Two quotes from Phil: No. No. Like, it's easy to make things complicated, right? And it's actually hard to make things simple. And: It requires a lot of wrestling with choices. What do you display for people? What do you take away?
Easy to make complicated, hard to make simple: Phil's two paths through a security product.

I didn’t have time to write you a short letter

Jon reached for a quotation.

“I think it was Pascal, actually, who said, well, I didn’t have time to write you a short letter, so I wrote you a long one.”

Jon McLachlan, at 7:13

He had the right man. The line comes from the sixteenth of Blaise Pascal’s Lettres provinciales, published in 1657, where he apologizes for its length because he “did not have the leisure to make it shorter” (Quote Investigator). The Provincial Letters were eighteen polemical letters Pascal wrote under the pseudonym Louis de Montalte between January 1656 and March 1657 (Wikipedia). Jon’s point was that a short letter and a simple product take the same extra work. He called it

“exactly the same thing that happens in design and security.”

Jon McLachlan, at 7:24

Jon had Sydekick’s website open while they talked.

“And I have the website open, sydekick.co, side with a Y, sydekick.co.”

Jon McLachlan, at 7:27

The site offers the “5-minute product tour” Jon mentioned (Sydekick). And he named the thing he’s always disliked about the industry.

“bombarded with dashboards and details and nitty-gritties, and most of it isn’t pertinent.”

Jon McLachlan, at 7:47

“So all the gratitude in the world for taking this complex space and just making it a little bit softer around the edges.”

Jon McLachlan, at 8:10

Never seen an industry with more acronyms

Phil took the compliment and went straight to words.

“I think a lot about things like jargon, right?”

Phil Howie, at 8:18

“I’ve never seen an industry with more acronyms than the security industry. It’s outrageous.”

Phil Howie, at 8:24

“And so I’m really careful to things like just not use them where I can, you know, explain things, write things out in full, because most people don’t understand acronyms.”

Phil Howie, at 8:28

Listen · Phil on episode 83, from 8:17
About 25 seconds: Phil on acronyms, and writing things out in full. The clip stops on its own. Read the full transcript.

An acronym is an abbreviation built from the first letters of a phrase (Wikipedia), and this one episode used more than a dozen. Here they are written out, Phil’s way: SMB is a small or medium-sized business, MSP is a managed service provider, OWASP SAMM is the Open Worldwide Application Security Project’s Software Assurance Maturity Model, NIST SSDF is the National Institute of Standards and Technology’s Secure Software Development Framework, GDPR is the European Union’s General Data Protection Regulation, the CRA is the EU’s Cyber Resilience Act, LLMs and SLMs are large and small language models, and B2B is business to business.

Eleven acronyms from the episode, each in a box beside its full form. SMB, small or medium-sized business. MSP, managed service provider. OWASP, Open Worldwide Application Security Project. SAMM, Software Assurance Maturity Model. NIST, National Institute of Standards and Technology. SSDF, Secure Software Development Framework. GDPR, the EU's General Data Protection Regulation. CRA, the EU's Cyber Resilience Act. LLM, large language model. SLM, small language model. B2B, business to business. A quote from Phil: I've never seen an industry with more acronyms than the security industry. It's outrageous.
The acronyms from this one episode, written out in full the way Phil prefers.

Sydekick kept at it. When it launched Sydekick Lite two weeks after the episode aired, its LinkedIn post said the product “throws out the jargon and those pesky frameworks” (LinkedIn). It’s in After the tape.

A version of Sydekick for AppSec

Making it easy had a side effect Phil didn’t plan for.

“And interestingly, we’re seeing people in the AppSec space as well.”

Phil Howie, at 8:42

“So this is a little bit of an unintended consequence of what we’re doing, is that we developed a platform. Turns out lots of people like things easy to use.”

Phil Howie, at 8:45

AppSec is application security, the work of keeping the software a company builds free of exploitable flaws. Phil named the two frameworks those teams wrestle with.

“So if you’re, you know, if you’re working towards something like OWASP SAMM level one, two, three, or NIST SSDF, some of those complex frameworks”

Phil Howie, at 8:59

OWASP, the Open Worldwide Application Security Project, is an online community, started by Mark Curphey on September 9, 2001, that publishes free resources on application security, and its projects include the Software Assurance Maturity Model (Wikipedia). SAMM has five business functions and fifteen security practices, each with three maturity levels, the “level one, two, three” Phil mentioned, and it’s meant for organizations of any size (OWASP SAMM). NIST’s Secure Software Development Framework, Special Publication 800-218, version 1.1 from February 2022, is “a core set of high-level secure software development practices” meant to fit into any development lifecycle (NIST).

“And so we’ve done a collaboration and joint venture with another company called SafeStack. They’re amazing.”

Phil Howie, at 9:11

“And we actually have a version of Sydekick specifically for AppSec developers and AppSec teams who are working towards those big frameworks.”

Phil Howie, at 9:16

Listen · Phil on episode 83, from 8:53
About 30 seconds: Phil on the version of Sydekick built for application security teams. The clip stops on its own. Read the full transcript.

SafeStack, which trains developers in secure development, was founded by Laura Bell Main, who also came on as an investor and advisor in Onwardly in 2021 (Sydekick). SafeStack’s own post describes an application security program platform for rolling out a SAMM or SSDF program as small tasks, with templates, policies and a self-assessment (SafeStack). That post doesn’t name Sydekick, so the joint venture rests on Phil’s account. Either way, the idea is the same one: take a framework built for large teams and break it into steps a small one can finish.

“And as the startup journey goes, sometimes new opportunities present themselves, and you follow your nose in that direction as well.”

Phil Howie, at 9:28

If you build software and a customer is asking about your secure development practices, that’s the work our Product Security team does inside your codebase.

Two columns. OWASP SAMM: 5 business functions, 15 security practices, 3 maturity levels for each practice, the level one, two, three Phil mentioned. NIST SSDF: Special Publication 800-218, version 1.1 from February 2022, a core set of high-level secure software development practices for any development lifecycle. Below, a filled box: a version of Sydekick for AppSec teams, a collaboration with SafeStack, by Phil's account. A quote from Phil: And we actually have a version of Sydekick specifically for AppSec developers and AppSec teams who are working towards those big frameworks.
OWASP SAMM and NIST SSDF in one picture, and where Phil says Sydekick and SafeStack meet.

We started really selling direct

Sasha asked how customers find them.

“What is your customer acquisition, top of the funnel? Do people find you because they have a certain pain point and your website promotes the solution to that pain point?”

Sasha Sinkevich, at 9:36

“We started really selling direct. A lot of outreach, a lot of outbound, as you do in the early days of the startup world, where no one knows who you are and it takes a while to build that kind of inbound engine.”

Phil Howie, at 9:52

It worked, and it was slow. And it taught them something about the product.

“And what we found is also that people, even if you build a simple product and a platform for people to use, they still need a lot of help in any case.”

Phil Howie, at 10:10

So they found partners who already give that help.

“is we’ve teamed up with supplier channels, so managed service providers, IT professionals, who really love what we do, and they’re actually adding it into their plans and support plans for helping their customers as well.”

Phil Howie, at 10:22

“And that means that we get to make great software and do what we do best.”

Phil Howie, at 10:37

Listen · Phil on episode 83, from 10:10
About 30 seconds: Phil on why even a simple product needs people, and how MSPs became the channel. The clip stops on its own. Read the full transcript.

A managed service provider takes on ongoing responsibility for a client’s IT, usually proactively and on a subscription, instead of fixing things only when they break, and one that runs security services is a managed security service provider (Wikipedia, Wikipedia). Sydekick opened its partner program to managed security providers, consultants and agencies in 2023, and its partner page offers partners discounts and commission (Sydekick, Sydekick). The logic is the one Phil gave. The platform holds the program, and the provider who already looks after the laptops does the hands-on part.

Become a certified Sydekick partner and be part of our movement

Sydekick · February 22, 2026
Sydekick, in a post Phil reposted, asking IT providers and MSPs across New Zealand and Australia to partner on Sydekick Lite. It adds that cybersecurity expertise is not necessary. View on LinkedIn.
Two columns of boxes joined by arrows. Selling direct: outreach and outbound while no one knows who you are, then one company at a time, labor intensive, then customers still need help even with a simple product. Through the IT provider: MSPs and IT professionals who already look after the customer, then added to their support plans, then, filled, across their customers, with hands-on help alongside. A quote from Phil: And that means that we get to make great software and do what we do best.
Two ways to reach a small business: selling direct, and selling through the IT provider it already trusts.

Steer away from just compliance

Sasha asked whether customers start with compliance.

“Does a typical customer ask for help with compliance? What is the starting point of that discussion?”

Sasha Sinkevich, at 10:49

“It can be a range of things. Compliance is definitely a big one.”

Phil Howie, at 10:58

But Sydekick steers away from compliance on its own, because, in Phil’s words, “It’s a really saturated space,” with some really great products in it already. So Sydekick works on the part before the audit, the stage before a company gets to compliance.

“So there needs to be a lot of just general resilience practices around security, around privacy, even around governance, and things like AI and things like that, that don’t necessarily fall directly under a compliance framework in the beginning.”

Phil Howie, at 11:21

And then the thing that sends most small companies looking.

“It could be just even due diligence. People hate due diligence questions. You guys know all about this.”

Phil Howie, at 11:44

Due diligence is the investigation a reasonable business makes before it signs an agreement with another party (Wikipedia). For a startup selling to bigger companies, it arrives as a spreadsheet of security questions. We do know all about this, and Jon said so.

“I mean, if you’re a founder of a startup and you’re doing the zero to one thing and you’re in the B2B space, you’re going to see those questionnaires.”

Jon McLachlan, at 11:56

“And I’m sure it’d be very nice to understand, like, hey, what are actually, like, the security principles and the practices and the policies and the programs behind all of those questions that I have to implement as a founder in my organization if I want to close those types of markets or close those types of deals?”

Jon McLachlan, at 12:04

Listen · Jon on episode 83, from 11:56
About 25 seconds: Jon on the questionnaires every business-to-business founder ends up answering. The clip stops on its own. Read the full transcript.

That’s the order that works: a program first, and the questionnaire answers come out of it. If a questionnaire is sitting in your inbox now, our Sales Support team answers them and joins the call when the buyer’s security team wants to talk, and we wrote up what a due diligence questionnaire is and the AI questions enterprise buyers ask. The calculator below puts a number on the hours.

Compliance is about adhering to what someone else wants

Jon said Sydekick sounded more holistic than the compliance tools, and Phil agreed, with a distinction.

“Like, there’s a saying that compliance is not the same as security”

Phil Howie, at 12:44

“Now, there’s a lot, obviously, a lot of overlap, but…”

Phil Howie, at 12:49

Sasha finished the thought.

“You can be compliant.”

Sasha Sinkevich, at 12:51

And Phil finished it: you may not necessarily be a super secure company. Then he drew the line.

“Compliance is about adhering to what someone else wants you to adhere to, and good principles-based practices around resilience are really about what’s good for you and your organization.”

Phil Howie, at 12:57

Listen · Phil on episode 83, from 12:44
About 25 seconds: Phil on compliance as someone else's requirements, and resilience as your own. The clip stops on its own. Read the full transcript.

Compliance, in general, means conforming to a rule, whether a specification, a policy, a standard or a law (Wikipedia). Phil’s company made the same argument in writing in 2023, quoting Dean Carter of SafeAdvisory that compliance is “the ability to demonstrate to a third party” that your processes are in place, and warning that a compliant organization isn’t necessarily a resilient one (Sydekick). We agree with both of them, and our What is SOC 2? guide makes the same case from the audit side: a SOC 2 is a floor, and the best programs build on it.

Two overlapping rectangles. Compliance, outlined: adhering to what someone else wants you to adhere to. Resilience, dashed: good principles-based practices, about what's good for you and your organization. The overlap, filled, reads a lot of overlap. A quote from Phil: Compliance is about adhering to what someone else wants you to adhere to, and good principles-based practices around resilience are really about what's good for you and your organization. And a quote from Sasha, finishing Phil's sentence: You can be compliant.
Compliance and resilience overlap a lot, and they answer to different people.

It’s not just cybersecurity, it’s privacy

Phil added the half most small companies forget.

“We start from principles first, and we do privacy as well. So it’s not just cybersecurity, it’s privacy. A lot of people think those are the same thing”

Phil Howie, at 13:07

Sydekick’s privacy program is principles-based, and Phil said it “takes you really to an international level of privacy practice,” in a way that “really adheres to the spirit of the big frameworks around the world,” the GDPR among them.

Information privacy, or data protection, is about how data about people is collected and shared, and the law and expectations around it (Wikipedia). The GDPR is the European Union’s regulation on it, adopted in April 2016 and in force since May 25, 2018 (Wikipedia). At home Phil works under New Zealand’s Privacy Act 2020, which replaced the 1993 act. Its largest change, by the Privacy Commissioner’s account, is that an organization affected by a privacy breach must notify the commission (Wikipedia). It changed again after the recording: since May 1, 2026, a new principle, IPP3A, requires agencies that collect personal information from someone other than the person it’s about to tell that person, as soon as reasonably practicable (Privacy Commissioner). Sydekick’s privacy product launched in 2022 in partnership with Simply Privacy (Sydekick).

A principles-based program is the sensible way to meet several of these laws at once. The principles overlap far more than the paperwork does.

Something we’re all grappling with

Jon asked how a founder should think about AI.

“Like, how might Sydekick help me navigate that as a founder, that new space?”

Jon McLachlan, at 13:57

“Well, it’s something we’re all grappling with, right?”

Phil Howie, at 14:04

Sydekick was just releasing a governance policy, a template companies can customize and roll out to their teams.

“It’s like an acceptable use document.”

Phil Howie, at 14:21

It covers how to think about AI, and, in his words, “what to use, what not to use.”

An acceptable use policy is a formal set of guidelines for what users may and may not do with a system (Wikipedia). Phil’s first rule for the AI version was simple: “Don’t put all your personal information in there.” And he said good privacy practice already covers most of it. Privacy is about being sensible and thoughtful with personal information, so don’t stuff the language models with it.

“That’s probably not cool.”

Phil Howie, at 14:55

“So hopefully good practices will cover some of this stuff.”

Phil Howie, at 14:56

Listen · Phil on episode 83, from 14:20
About 35 seconds: Phil on an AI acceptable use template, and not stuffing language models with personal information. The clip stops on its own. Read the full transcript.

A large language model is a model trained on a vast amount of text to understand and generate language, and it’s what sits behind the chatbots your team already uses (Wikipedia). A short policy that names the approved tools and the data that never goes into them is the right first step, and it’s what buyers now ask to see. We wrote about shadow AI governance and the evidence buyers accept for an AI policy, and our Shadow-AI Detection & Mitigation team finds the AI tools already in use.

A filled box: an acceptable use document for AI, short, customizable, rolled out to the team. Below, a list: how to navigate AI at work and how to think about it. What to use. What not to use. Filled: don't put all your personal information in there. Good security and privacy practice already covers some of it. Two quotes from Phil: It's like an acceptable use document. And, on stuffing language models with people's personal information: That's probably not cool.
What Phil says an AI acceptable use template covers, starting with what not to put in.

A three-year job interview

Jon asked whether Phil has a co-founder.

“Do I have a co-founder? I do now. So I started the journey solo.”

Phil Howie, at 15:23

He went a couple of years alone, and he was proud of what that got done. On the tape he says they raised a pre-seed round and won a couple of awards. The amount is hard to hear, so the page takes it from the company. Onwardly announced in December 2021 that it had closed $1 million in seed funding, in a round led by Kendra Ross of We Love Cyber, with Pushpay’s founders and Raygun’s founders among the backers (Sydekick). The awards include iSANZ’s Best Startup for 2021 (Sydekick).

“Somewhere along the line, I realized that I think I work better with a co-founder.”

Phil Howie, at 15:40

“And so it’s nice being solo in some ways, because you can kind of make decisions and you can get things done.”

Phil Howie, at 15:49

The co-founder was already in the cap table.

“So last year, one of my investors, actually, who I’ve been working with for a couple of years, we had a conversation, and it made sense, and it was the right time for her to come in as an official co-founder and actually CEO alongside me at Sydekick as well.”

Phil Howie, at 15:58

“Her name’s Kendra Ross, and it’s been really great.”

Phil Howie, at 16:19

“What’s great about Kendra is we kind of had a three-year job interview together, really. She came on as an investor and advisor, increasingly just got closer and closer into the business.”

Phil Howie, at 16:36

Listen · Phil on episode 83, from 15:58
About 20 seconds: Phil on how one of his investors became his co-founder and CEO. The clip stops on its own. Read the full transcript.

Kendra Ross’s LinkedIn headline today calls her co-founder and CEO of both We Love Cyber and Sydekick (LinkedIn). Sydekick’s about page dates her arrival as co-founder and CEO to 2024 (Sydekick). Three years from a 2021 seed round to a 2024 co-founder lines up with the interview Phil described. He didn’t pretend co-founding is always easy, and called it a bit of work sometimes.

“But that’s, you know, that’s the journey.”

Phil Howie, at 16:57

A timeline. 2020, solo, Phil founds Onwardly on his own. December 2021, investor, Kendra Ross leads the $1 million seed round. 2021 to 2024, advisor, closer and closer into the business. 2024, filled, co-founder and CEO, Kendra joins full time, and Phil becomes CTO. A quote from Phil: What's great about Kendra is we kind of had a three-year job interview together, really. She came on as an investor and advisor, increasingly just got closer and closer into the business.
From solo founder to co-founders: the investor who joined after a three-year job interview.

It’s not a failure until you’ve given up

Jon said founders don’t sign up for the easy path, and Phil agreed.

Nobody starts a startup to take the easy path, he said, and success has to be defined by the founder.

“and you have to find your own version of success. Sometimes success is just keeping on trying.”

Phil Howie, at 17:17

“failing, trying again, failing, trying again. And sometimes success is the actual just act of trying.”

Phil Howie, at 17:28

Jon offered his own version.

“You’ll get it. I mean, another way that I think about it is it’s not a failure until you’ve given up.”

Jon McLachlan, at 17:38

And Phil added the counterweight, which is the hard part.

“And knowing when to call it, you know, knowing when to be like, look, we’ve tried this one a number of times”

Phil Howie, at 17:44

He called that a skill, a subtle one, and “something that entrepreneurs do really, really well.”

Listen · Phil on episode 83, from 17:14
About 20 seconds: Phil on finding your own version of success. The clip stops on its own. Read the full transcript.

We have global ambitions

Sasha asked whether Sydekick is a New Zealand company or a global one. Phil said they tested the product in New Zealand first.

“They are common across the entire globe. Are you primarily focusing on the New Zealand market, or are you focusing on the global market?”

Sasha Sinkevich, at 18:17

“But really, we have global ambitions, I would say.”

Phil Howie, at 18:31

“Cybersecurity problems are very similar everywhere, just about, although there are obviously some local contexts.”

Phil Howie, at 18:35

Sasha supplied the obvious one.

“Laws and regulations.”

Sasha Sinkevich, at 18:41

“Laws and regulations, and even some cultural contexts, depending on where you are, I suppose.”

Phil Howie, at 18:42

“We’ve got international customers now. We just haven’t yet really launched into some of the places yet that we want to launch into, but that’s coming. It’s kind of one step at a time.”

Phil Howie, at 18:55

The product reflects the region it grew up in. Its Core plan maps work to the Essential Eight, the Australian Signals Directorate’s baseline of eight mitigation strategies, from patching to multi-factor authentication to backups, with four maturity levels from zero to three (ASD, Sydekick). ASD says there’s no requirement to have an Essential Eight implementation certified, which makes it a good fit for a company that wants the practice before the paperwork.

The Cyber Resilience Act is a big one

Sasha asked about the regulations that open doors.

“There are any region-specific opportunities, let’s call them that way, like EU AI Act in Europe, GDPR, but specific to the New Zealand market?”

Sasha Sinkevich, at 19:03

Phil went to Europe first, with the name slightly scrambled.

“So the Cybersecurity, I think, Resilience Act, CRA, in Europe is a big one. Huge opportunity there. And AppSec really fits into that hugely.”

Phil Howie, at 19:17

The law is the Cyber Resilience Act, an EU regulation setting common cybersecurity standards for products with digital elements, hardware and software that connects to a device or a network. It was published in November 2024 and entered into force on December 10, 2024. Its reporting obligations for actively exploited vulnerabilities and severe incidents have applied since September 11, 2026, the rest applies from December 11, 2027, and the fines run to €15 million or 2.5 percent of worldwide turnover (Wikipedia). For a software company that sells into Europe, that’s an AppSec program with a deadline, which is Phil’s point.

The EU AI Act, which Sasha mentioned, entered into force on August 1, 2024, with its provisions phasing in over six to 36 months and its rules sorted by four levels of risk (Wikipedia). Phil’s other European worry was the older one, the GDPR.

“Like, if you’re really meaningfully in that market, you need to think about that.”

Phil Howie, at 19:38

“But really, I think, you know, I think general principles-based resilience is just about universal, particularly for lots of the smaller side of things.”

Phil Howie, at 19:47

If Europe is on your roadmap, our AI EU Compliance Program covers the AI Act side.

A timeline of rules. June 2017, the Essential Eight maturity model, Australia, first published. May 25, 2018, the GDPR, the EU's privacy regulation, applies. 2020, New Zealand's Privacy Act 2020, with mandatory breach notification. August 1, 2024, the EU AI Act in force, phasing in over 6 to 36 months. December 10, 2024, filled, the Cyber Resilience Act in force. Dashed, after the tape: May 1, 2026, IPP3A, New Zealand's new privacy principle. September 11, 2026, CRA reporting for exploited vulnerabilities and severe incidents. December 11, 2027, the CRA in full. A quote from Phil: It's changing in New Zealand, it's changing in the US. He added Australia and the EU.
The regulations in this episode, from New Zealand's Privacy Act to the EU's Cyber Resilience Act, on one timeline.

Half US culture, half British

Jon asked what it’s like to found a company in New Zealand.

“I’m super curious, like, in New Zealand, is it, like, if you’re a founder in New Zealand, is it significantly different? Is there a different energy, a different vibe to starting a company, maybe, in New Zealand?”

Jon McLachlan, at 20:19

“And so I think we’re kind of like a weird mix of half US culture, half British, in some ways.”

Phil Howie, at 20:46

“I think New Zealand’s a very friendly place to start a company. It’s an amazing quality of life down here.”

Phil Howie, at 20:55

The scale is the difference he named.

“I think the scale of things is a little bit smaller than US.”

Phil Howie, at 21:10

But he said there are amazing startups everywhere now,

“happening in New Zealand, happening in Australia, happening in Asia, happening all around the world now.”

Phil Howie, at 21:25

And he credited the pandemic with flattening the map.

“People were raising money without even seeing people face to face. It was all happening over Zoom calls in different time zones and things like that, which is kind of amazing.”

Phil Howie, at 21:45

Listen · Phil on episode 83, from 21:37
About 20 seconds: Phil on founding in New Zealand, and raising money over Zoom. The clip stops on its own. Read the full transcript.

Silicon Valley is still the center he described, in Santa Clara County and southern San Mateo County (Wikipedia). Pushpay is the proof of his other point: a New Zealand company that built its business serving customers in the United States (Wikipedia). Phil closed by calling the US a model of how to do it well, and the scale and size of things there something to aspire to.

Without AI washing everything

Sasha asked what Phil would build if he were starting over.

“If you were to start a security or compliance company in 2025, what space would you tackle?”

Sasha Sinkevich, at 22:24

“I think AI is just huge, right?”

Phil Howie, at 22:31

He added the warning in the same breath.

“without AI washing everything, you know, it’s easy to get caught up in buzzwords”

Phil Howie, at 22:36

“And so at the moment, there’s a huge tidal wave of challenges and change around dealing with AI from a security point, from a resilience point of view. It’s an opportunity, it’s a threat, it’s everything.”

Phil Howie, at 22:55

“Not just slap a sticker on something and say, we’re doing AI, but actually solve real problems.”

Phil Howie, at 23:16

AI washing is a deceptive marketing tactic that overstates how much AI a product uses. The AI Now Institute at New York University first defined the term in 2019, it borrows its shape from greenwashing, and the US Securities and Exchange Commission has penalized companies for it (Wikipedia). Sasha had a joke ready about the keyword stack, small language models and crypto included, that would put a startup “in a really good position.” A small language model is a compact one, typically under forty billion parameters, small enough to run on a laptop (Wikipedia).

When it was Web 2.0

Phil has seen this wave before.

“Yeah, if you’ve been around in the technology industry long enough, there just comes waves of these things.”

Phil Howie, at 23:30

“And when it was Web 2.0, I don’t know if you guys remember that, it was kind of the same thing. Everything was Web 2.0.”

Phil Howie, at 23:35

“content mashups, there was user-generated content, all this sort of stuff, really cool stuff.”

Phil Howie, at 23:42

Darcy DiNucci coined Web 2.0 in 1999, and Tim O’Reilly and Dale Dougherty popularized it at the first Web 2.0 Conference in 2004, for websites built on user-generated content, ease of use and participation (Wikipedia). A mashup was a web app that combined content from more than one source into a single new service (Wikipedia). Some of it was great value, Phil said, and some of it wasn’t, and the job is the same now as then.

“but people have to keep their eyes open and separate what’s genuine and what is just marketing, essentially.”

Phil Howie, at 24:05

Sasha named the cost of getting it wrong.

“and it’s super easy to lose the trust with your audience, with your partners, with your prospects, with your customers. If you do too much of that washing, you lose the credibility.”

Sasha Sinkevich, at 24:11

Two boxes. Web 2.0, coined 1999, popularized in 2004, with content mashups, user-generated content, and everything was Web 2.0. AI, the current wave by Phil's account, with AI washing, a term defined in 2019, keywords stacked on top of AI, and a sticker that says we're doing AI. Below, a filled box: genuine, or just marketing? You either deliver value or you don't. Two quotes from Phil: but people have to keep their eyes open and separate what's genuine and what is just marketing, essentially. And: Not just slap a sticker on something and say, we're doing AI, but actually solve real problems.
Two waves of buzzwords, Web 2.0 and AI, and the question Phil asks of both.

You either deliver value or you don’t

Phil’s answer to the hype was short.

“I think ultimately it just comes out, like, you either deliver value or you don’t.”

Phil Howie, at 24:31

No amount of keywords will save you, he said.

“It might raise you a lot of money, but that creates a different sort of problem.”

Phil Howie, at 24:37

“I think you have to solve real problems for people.”

Phil Howie, at 24:40

“and to really focus on the customer and not just what you want to do.”

Phil Howie, at 24:48

Listen · Phil on episode 83, from 24:31
About 20 seconds: Phil on why no amount of keywords will save you. The clip stops on its own. Read the full transcript.

It’s the same test we’d put to any security product, ours included. Does it solve a problem the customer actually has, and can they tell?

How do our listeners know that we’re human?

Jon asked his usual question about the hardest problem five years out, and widened it for Phil to design and to how people and computers interact.

“I think managing risk, managing fraud, managing the challenges that AI brings.”

Phil Howie, at 25:46

“You could probably recreate this podcast perfectly with digital avatars and voice generations that we’re talking about right now.”

Phil Howie, at 25:51

Jon was about to ask the same thing, how the listeners would know the hosts are human, and Phil’s answer was that they may not be able to.

“It may be imperceptible, right?”

Phil Howie, at 26:01

“So I think authenticity is a huge, a huge deal.”

Phil Howie, at 26:05

“I think trust is only becoming more and more important in terms of even just verifiable sources. So how do you know what to trust?”

Phil Howie, at 26:10

Listen · Phil on episode 83, from 25:51
About 25 seconds: Phil on digital avatars, cloned voices, and how anyone would know who's real. The clip stops on its own. Read the full transcript.

Sasha suggested a fix.

“And maybe we should add a human signature onto this podcast.”

Sasha Sinkevich, at 26:20

That isn’t far from what exists. The Coalition for Content Provenance and Authenticity, formed on February 22, 2021 by Adobe, Arm, the BBC, Intel, Microsoft and Truepic, writes the technical standard for attaching verifiable provenance to digital media (Wikipedia). Deepfakes, a portmanteau of deep learning and fake, are images, video or audio edited or generated with AI, and the term itself dates to a Reddit user in late 2017 (Wikipedia). Voice cloning is the audio version (Wikipedia). Jon took it one step further.

“the real interesting question is, like, are some people going to start opting to trust the AI more than the humans?”

Jon McLachlan, at 26:26

“I don’t know the questions there. Hopefully not. I don’t know.”

Phil Howie, at 26:34

“I don’t know either.”

Sasha Sinkevich, at 26:36

We’ve covered the authenticity problem from several sides: Ben Colman of Reality Defender on detecting deepfakes, Lorenzo Thione on the cloned voice that calls your family, and our argument that deepfake attacks keep working because we keep detecting instead of proving.

Less sci-fi than we think

Phil’s forecast was modest on purpose.

“I think the future will be less sci-fi than we think, but there’ll be some different challenges that we didn’t see coming as well.”

Phil Howie, at 26:39

“I don’t think we’ll have floating cars just yet in five years’ time.”

Phil Howie, at 26:45

He pointed at the people the industry forgets.

“They’re just trying to, like, figure out how to book a flight or, like, order their groceries”

Phil Howie, at 26:56

And he came back to the mission.

“I want to help people be resilient digitally, through cybersecurity, through privacy and whatever comes next, build a digitally resilient organization.”

Phil Howie, at 27:09

Jon tied it to values.

“I know those founders want to do the right thing.”

Jon McLachlan, at 27:51

“People care. They just don’t have the tools and the resources to do it well, and sometimes even their knowledge and experience.”

Phil Howie, at 27:54

“So it’s educational, and it’s effective and functional.”

Phil Howie, at 28:06

That’s the best one-line description of a small company’s security problem we’ve heard on the show. The intent is there. The missing pieces are time, tools and know-how, and all three can be bought or borrowed.

Built at runtime, not at code time

Then Phil explained what AI changes for a product like his.

“And I think what AI does is, at the risk of abusing this word too much in this podcast, what it does is allow us to really build an experience which is truly, truly dynamic.”

Phil Howie, at 28:09

“You know, it’s all built at kind of runtime.”

Phil Howie, at 28:19

“and really go through a really sophisticated level of assessment that’s all built at runtime. It’s not built at code time, which is kind of cool.”

Phil Howie, at 28:29

“And then develop out something that’s really specific for you, hyper-specific for your organization.”

Phil Howie, at 28:36

Listen · Phil on episode 83, from 28:08
About 30 seconds: Phil on assessments built at runtime instead of at code time. The clip stops on its own. Read the full transcript.

Code time is when a developer writes the questions into the product, the same for everyone. Runtime is when the product decides what to ask next based on what you’ve already answered. Two weeks after the episode aired, Sydekick Lite shipped that idea: it starts from the “Crown Jewels” a business wants to protect, and uses AI to turn them into “a clear, prioritised action plan, all written in plain language” (Sydekick).

Jon liked the tailoring.

“I love the customization aspect to it. I think that’s always an important piece.”

Jon McLachlan, at 28:56

“Exactly right. It’s not one size fits all.”

Phil Howie, at 29:11

“But ultimately, you need to do what’s right for your context and your budget and the sort of risks that you’re addressing and things like that.”

Phil Howie, at 29:17

Exclude a few, adhere to this

Phil’s complaint about frameworks is the flip side of tailoring.

“And this is part of the problem with frameworks”

Phil Howie, at 29:30

“exclude a few, adhere to this. Sometimes it doesn’t make any sense”

Phil Howie, at 29:39

He called it the best we’ve got for now, and he expects it to change.

“So it’d be really interesting to see how that space evolves, and even how regulation evolves.”

Phil Howie, at 29:48

“So one of the other things that kind of presents an opportunity for us is that regulation is changing around the world.”

Phil Howie, at 29:53

“It’s changing in New Zealand, it’s changing in the US”

Phil Howie, at 29:58

And in Australia and the EU, he added.

The frameworks are generic by design. ISO/IEC 27001’s requirements are written to be “applicable to all organizations, regardless of type, size or nature” (Wikipedia), which is exactly why they need a risk assessment to fit them to one company. Since the recording, New Zealand’s new privacy principle took effect in May 2026, and the EU’s Cyber Resilience Act started its reporting obligations in September 2026 (Privacy Commissioner, Wikipedia).

The million-dollar question

Sasha asked whether there can be too much regulation.

“Do you think there is a healthy balance between the volume and amount of regulations with actually what businesses need in order to be successful?”

Sasha Sinkevich, at 30:09

“Often, certain acts can add additional overhead that slows down innovation.”

Sasha Sinkevich, at 30:19

Phil called it the million-dollar question, and answered it.

“I think some is better than none.”

Phil Howie, at 30:32

“I think there’s some parts of the world which really, really are lacking it completely.”

Phil Howie, at 30:33

Regulation, he said, spurs activity and gets people making important changes they wouldn’t otherwise make. It’s a balance.

“Some of it’s good, some of it’s probably a bit over the top”

Phil Howie, at 30:55

And he counted his own part of the world among the places with too little.

“And so, you know, people don’t take it as seriously. That’s the reality we’re facing for thousands and thousands of businesses.”

Phil Howie, at 31:05

Listen · Phil on episode 83, from 30:31
About 40 seconds: Phil on how much regulation is enough, and why his part of the world needs more. The clip stops on its own. Read the full transcript.

The numbers back him on the stakes. New Zealand’s National Cyber Security Centre reported NZ$7.8 million in losses from 1,369 incidents in the first quarter of 2025 alone, with scams and fraud, business email compromise and unauthorized money transfers among them, the most common (NCSC). Its 2025 threat report says it deals with about one incident a day that could cause national-level harm (NCSC).

Be more ambitious

Jon asked what Phil would tell his younger self.

“If you could go back in time and meet your younger self, would you take that opportunity? And if you would, would you have any advice for yourself?”

Jon McLachlan, at 31:12

“I think I would say, look, just be more ambitious and don’t take things quite as seriously.”

Phil Howie, at 31:21

“You know, it’s a long game, it’s a marathon.”

Phil Howie, at 31:27

“And you have to find a way to make it enjoyable”

Phil Howie, at 31:39

“So I would say basically be more ambitious, try more things, and don’t take it all too seriously. Take the important stuff seriously, but try to enjoy the journey, right?”

Phil Howie, at 31:45

Listen · Phil on episode 83, from 31:21
About 40 seconds: Phil's advice to his younger self. The clip stops on its own. Read the full transcript.

“Well, it’s a journey, right? It’s not a destination.”

Jon McLachlan, at 31:59

Two problems in computer science

Jon closed with the question he asks founders: what would you pay for that doesn’t exist yet?

“Oh, gosh. I’m going to give you a silly answer.”

Phil Howie, at 32:52

“There are two problems in computer science, regular expressions and naming things.”

Phil Howie, at 32:56

“The amount of time we’ve lost to just naming things, naming product features, naming companies, it is unbelievable.”

Phil Howie, at 33:06

“And it’s still a really, really hard problem to solve.”

Phil Howie, at 33:13

Listen · Phil on episode 83, from 32:52
About 25 seconds: Phil on the two problems in computer science, and the product he'd pay for. The clip stops on its own. Read the full transcript.

It’s a twist on an old programmer’s joke. Martin Fowler’s version credits Phil Karlton: “There are only two hard things in Computer Science: cache invalidation and naming things,” and he lists the variants people have added since, off-by-one errors among them (Martin Fowler). Phil swapped in regular expressions, the pattern language for matching text (Wikipedia), and anyone who has written one will forgive him. The joke lands harder from a founder whose company has changed its name.

“No questions. There’s no follow-up.”

Jon McLachlan, at 33:20

“Hours lost to this problem.”

Phil Howie, at 33:23

“I feel like we’re 50% joking here, but I’m sure there’s someone out there that’s like, oh, yeah, I could build that.”

Jon McLachlan, at 33:42

Two columns. Phil Karlton, as Martin Fowler tells it: cache invalidation, and naming things, filled. Phil Howie, on this show: regular expressions, and naming things, filled. Two quotes from Phil Howie: There are two problems in computer science, regular expressions and naming things. And: The amount of time we've lost to just naming things, naming product features, naming companies, it is unbelievable.
The two hard things in computer science, in Phil Karlton's version and in Phil Howie's.

After the tape

On December 17, 2025, Sydekick launched Sydekick Lite for micro and small businesses. The launch post says it starts from what a business wants to protect, focuses on scams, fraud, account compromise and privacy, uses AI to write a plan in plain language, and is designed to be delivered through trusted partners (Sydekick).

Built for Micro to Small companies, it throws out the jargon

Sydekick · December 17, 2025
Sydekick introducing Sydekick Lite, in a post Phil reposted: no jargon, fewer frameworks, and a guided plan built with AI. View on LinkedIn.

In February 2026 the company asked IT providers and MSPs across New Zealand and Australia to become partners, the channel Phil described in We started really selling direct, and its February release notes announced a refreshed plan lineup and two new compliance frameworks (Sydekick).

The rules changed too. New Zealand’s IPP3A took effect on May 1, 2026, and the EU’s Cyber Resilience Act reporting obligations on September 11, 2026, with the rest of that act to follow on December 11, 2027 (Privacy Commissioner, Wikipedia).

And Phil has a new role. His LinkedIn lists him as director of product, enterprise, at Halter since November 2026, alongside his co-founder and CTO role at Sydekick (LinkedIn). Halter is a New Zealand agricultural technology company that makes solar-powered cattle collars and software for virtual fencing and pasture management (Wikipedia). Making a hard thing simple enough for the person in the field to use is still the job.

A timeline after the tape. December 2, 2025, episode 83 airs. December 17, 2025, filled, Sydekick Lite, for micro and small businesses, with a plan built with AI. February 2026, a partner call to IT providers and MSPs across New Zealand and Australia. February 2026, new plans, a refreshed lineup and two new compliance frameworks. May 1, 2026, IPP3A, New Zealand's new privacy principle, takes effect. September 11, 2026, the EU Cyber Resilience Act's reporting obligations apply. November 2026, filled, Halter, Phil becomes director of product, enterprise. December 11, 2027, dashed, the CRA in full, still ahead.
After the tape: Sydekick Lite, the partner call, the new rules, and Phil's new role.

Did you catch it? A six-question quiz

Six questions from the episode. Each answer links the moment in the transcript.

Quiz · six questions

Did you catch it?

Pick an answer for each. The explanation shows once you choose.

  1. Why is Sydekick spelled with a Y?

    1. It's Phil's initial
    2. A nod to the cybersecurity element
    3. The founders' favorite letter

    b. "so we spell it with a Y as a little nod to the cybersecurity element of that." Transcript, 1:02.

  2. Which channel has worked well for Sydekick lately?

    1. Paid search ads
    2. Conference booths
    3. Managed service providers and IT professionals

    c. "is we've teamed up with supplier channels, so managed service providers, IT professionals, who really love what we do" Transcript, 10:22.

  3. What does Phil call the companies he builds for?

    1. The Fortune five million
    2. The long tail
    3. The mid-market

    a. "to the Fortune five million, as they're called" Transcript, 5:50.

  4. How did Phil describe the years before Kendra Ross became his co-founder?

    1. A long engagement
    2. A three-year job interview
    3. A friendly merger

    b. "What's great about Kendra is we kind of had a three-year job interview together, really." Transcript, 16:36.

  5. What is compliance about, in Phil's words?

    1. Adhering to what someone else wants you to adhere to
    2. Getting a certificate on the wall
    3. Passing one audit a year

    a. "Compliance is about adhering to what someone else wants you to adhere to" Transcript, 12:57.

  6. What are the two problems in computer science, in Phil's version?

    1. Cache invalidation and naming things
    2. Off-by-one errors and naming things
    3. Regular expressions and naming things

    c. "There are two problems in computer science, regular expressions and naming things." Transcript, 32:56.

Is your security doable yet?

Phil’s test for a security program is whether a small team can actually run it. Eight questions on whether yours can.

Scorecard · eight questions

Is your security doable yet?

Answer for how your company works today. If two answers fit, pick the lower one.

  1. Does one named person own security, with time set aside for it?

    • Nobody, or everybody
    • Someone, on top of their real job
    • Yes, with hours each week and a budget

    "has that responsibility, hopefully, and they go looking for answers as well." See What are we doing about security?

  2. Have you assessed your security and privacy in the last year and turned the gaps into tasks?

    • Never assessed
    • Assessed, but the findings sit in a document
    • Yes, and the tasks have owners and dates

    "And that creates an understanding, and it creates a problem for them that we can then fix and say, okay, well, here's your generated program." See Understanding you have a problem.

  3. Could you answer a customer's security questionnaire this week from things you already have written down?

    • We'd be writing it from scratch
    • Some of it
    • Most of it, from our policies and evidence

    "People hate due diligence questions. You guys know all about this." See Steer away from just compliance.

  4. Does your team have a short AI acceptable use policy that names what not to put into AI tools?

    • No
    • Informal guidance
    • Yes, written, read and kept current

    "It's like an acceptable use document." See Something we're all grappling with.

  5. Is your IT provider or MSP part of your security plan, with named tasks?

    • We don't have one, or security isn't in their scope
    • They do some security, undocumented
    • Yes, and we track what they own

    "And what we found is also that people, even if you build a simple product and a platform for people to use, they still need a lot of help in any case." See We started really selling direct.

  6. Are your policies written in plain language, with the acronyms spelled out?

    • We copied a template full of jargon
    • Some are readable
    • Yes, a new hire could follow them

    "And so I'm really careful to things like just not use them where I can, you know, explain things, write things out in full, because most people don't understand acronyms." See Never seen an industry with more acronyms.

  7. Do you know which privacy laws apply to the customers you sell to?

    • Not really
    • For our home market
    • Yes, for every market we sell into

    "Like, if you're really meaningfully in that market, you need to think about that." See The Cyber Resilience Act is a big one.

  8. Do you review the plan on a schedule and see progress over time?

    • No
    • When something goes wrong
    • Yes, at least every quarter

    "It's kind of one step at a time." See We have global ambitions.

What are we doing about security?

You're at the management meeting Phil described. This month, name one owner, give them a few hours a week, and run a short assessment so the gaps become a list instead of a feeling.

One step at a time

The basics exist, but they live in people's heads. Write the policies in plain language, add an AI acceptable use page, and put your IT provider's security work on the same task list as yours.

A digitally resilient organization

Your program is doable and documented. Keep the review cadence, answer questionnaires from it instead of from scratch, and add a framework only when a customer or a regulator asks for one.

What do security questionnaires cost you?

Phil said people hate due diligence questions, and Jon said every business-to-business founder sees them. The calculator puts hours and dollars on yours. Every default here is our example, not a number from the tape. Put in your own.

Calculator

What do security questionnaires cost you?

Four numbers: questionnaires a year, hours each, what an hour of the people answering them costs, and the share you could answer from a written program.

–hours a year
–$ a year
–working days a year
–hours a program could save

12 questionnaires a year at 10 hours each is 120 hours, about 15.0 working days, and $14,400 at $120 an hour. If 60% of the answers come from a written program, that's 72 hours back.

Neither Phil nor Jon gave numbers for questionnaires on the tape. The 12 a year, the 10 hours, the $120 an hour and the 60% are our examples, not benchmarks. A working day here is eight hours.

From Pascal to Sydekick and after

Everything on this page sits on one timeline, from Pascal’s letter in 1657 to the rules arriving in 2027. Filter it by thread.

Timeline · 1657 to 2027

From Pascal to Sydekick and after

Filter by thread. Dates are from the public record except where marked as part of this show.

  1. A longer letter

    Pascal's sixteenth Provincial Letter apologizes for its length, the line Jon quoted (Quote Investigator, on this show).

  2. The first Fortune 500

    Fortune publishes its list of 500 of the largest US corporations by revenue (Wikipedia, on this show).

  3. Web 2.0, coined

    Darcy DiNucci coins the term (Wikipedia, on this show).

  4. OWASP

    Mark Curphey starts the Open Web Application Security Project, now the Open Worldwide Application Security Project (Wikipedia, on this show).

  5. Web designer

    Phil starts designing and building websites (LinkedIn, on this show).

  6. The first Web 2.0 Conference

    Tim O'Reilly and Dale Dougherty popularize the term (Wikipedia, on this show).

  7. Two hard things

    Martin Fowler writes up Phil Karlton's joke about cache invalidation and naming things (Martin Fowler, on this show).

  8. Pushpay

    Chris Heaslip and Eliot Crowther found the mobile giving company in New Zealand (Wikipedia, on this show).

  9. Employee number one

    Phil joins Pushpay as its first employee, as engineer and product designer (LinkedIn, on this show).

  10. Unicorn

    The venture capitalist Aileen Lee coins the term for startups valued at over US$1 billion (Wikipedia, on this show).

  11. Pushpay lists

    On the New Zealand Stock Exchange, and on the Australian exchange in 2016 (Wikipedia, on this show).

  12. Head of product design

    Phil builds Pushpay's design practice, through June 2018 (LinkedIn, on this show).

  13. The Essential Eight maturity model

    The Australian Signals Directorate first publishes it (ASD, on this show).

  14. Whip Around

    Phil leads product and engineering as CTO, into 2019 (LinkedIn, on this show).

  15. The GDPR applies

    The EU's privacy regulation takes effect, two years after its adoption (Wikipedia, on this show).

  16. AI washing

    The AI Now Institute first defines the term (Wikipedia, on this show).

  17. COVID reaches New Zealand

    The country reports its first case (Wikipedia, on this show).

  18. Onwardly

    Phil founds the company to help small businesses defend themselves affordably (Sydekick, on this show).

  19. New Zealand's Privacy Act 2020

    It replaces the 1993 act and makes breach notification mandatory (Wikipedia, on this show).

  20. Onwardly launches

    Phil thanks his advisor and investor Laura Bell of SafeStack (Sydekick, on this show).

  21. In Stuff

    "New business plans to disrupt the cybersecurity market for SMEs" (Stuff, on this show).

  22. The C2PA

    Adobe, Arm, the BBC, Intel, Microsoft and Truepic form the content provenance standards body (Wikipedia, on this show).

  23. Best Startup

    Onwardly wins iSANZ's Best Startup award (Sydekick, on this show).

  24. $1 million seed

    A round led by Kendra Ross of We Love Cyber, with Pushpay's founders among the backers (Sydekick, on this show).

  25. NIST SSDF 1.1

    Special Publication 800-218, the Secure Software Development Framework (NIST, on this show).

  26. Privacy

    Onwardly launches its privacy product in partnership with Simply Privacy (Sydekick, on this show).

  27. The partner program

    Opens to managed security providers, consultants and agencies (Sydekick, on this show).

  28. Compliance versus resilience

    Onwardly's post argues a compliant company isn't necessarily a resilient one (Sydekick, on this show).

  29. A co-founder

    Kendra Ross joins as co-founder and CEO (Sydekick, on this show).

  30. The EU AI Act

    Enters into force, with provisions phasing in over six to 36 months (Wikipedia, on this show).

  31. CTO

    Phil moves from founder and CEO to co-founder and CTO (LinkedIn, on this show).

  32. The Cyber Resilience Act

    Enters into force (Wikipedia, on this show).

  33. Vibe coding

    Andrej Karpathy coins the term (Wikipedia, on this show).

  34. Onwardly becomes Sydekick

    The new name, and Phil moves into the CTO role (Sydekick, on this show).

  35. NZ$7.8 million

    New Zealand's National Cyber Security Centre reports first-quarter losses, mostly scams and fraud (NCSC, on this show).

  36. The recording

    Jon and Sasha talk with Phil, a year after Kendra joined, by Phil's account (on this show).

  37. Episode 83 airs

    On Podbean, Apple Podcasts and Spotify (Podbean, on this show).

  38. Sydekick Lite

    For micro and small businesses, with an AI-built plan in plain language (Sydekick, on this show).

  39. A call for partners

    To IT providers and MSPs across New Zealand and Australia (LinkedIn, on this show).

  40. IPP3A

    New Zealand's new privacy principle for indirectly collected information takes effect (Privacy Commissioner, on this show).

  41. CRA reporting begins

    Manufacturers must report actively exploited vulnerabilities and severe incidents (Wikipedia, on this show).

  42. Halter

    Phil becomes director of product, enterprise, at the agricultural technology company (LinkedIn, on this show).

  43. The CRA applies in full

    The rest of the act's provisions take effect (Wikipedia, on this show).

What to do this week

Five things, in the order the episode suggests.

  1. Find out where you stand. Take the scorecard with whoever owns security, then run a real assessment and turn every gap into a task with an owner.
  2. Write one page on AI. An acceptable use policy that names the approved tools and the data that never goes into them, starting with personal information. Our guide to shadow AI governance has a starting point.
  3. Ask your IT provider what they cover. If an MSP already looks after your laptops and accounts, put their security work on your task list, and ask what they’d need to do the rest.
  4. Price your questionnaires. Run the calculator, then answer the next questionnaire from your written program instead of from scratch.
  5. Get help with the parts you can’t staff. Our vCISO Services build and run the program, our Sales Support team answers the questionnaires and joins the security calls, our Shadow-AI Detection & Mitigation team finds the AI tools already in use, and you can book 15 minutes with us.

Key takeaways

  1. Start with an assessment, not a framework

    Phil's first step for a small company is its own assessment, which shows the real gaps and turns them into a generated program of tasks.

  2. Security has to be easy to use

    Phil came to security from product design, and his frustration from the outside was that it isn't easy to use, so people don't use it.

  3. Build for the Fortune five million

    Most security tools grew up selling to the Fortune 500. Phil builds for everyone else, in a way the average civilian can use and understand.

  4. Simple is harder than complicated

    Making things simple takes a lot of wrestling with choices about what to display and what to take away, and AI-written code doesn't make those choices for you.

  5. Write the acronyms out

    Security has more acronyms than any industry Phil has seen, so he avoids them where he can and writes things out in full.

  6. Easy to use travels

    Because the platform was easy to use, application security teams asked for a version for OWASP SAMM and NIST SSDF, which Phil says Sydekick built with SafeStack.

  7. Even a simple product needs people

    Selling direct worked but was labor intensive, and customers still needed help, so Sydekick now sells through MSPs and IT professionals who add it to their support plans.

  8. Resilience comes before compliance

    Sydekick steers away from compliance alone, a saturated space, and helps companies with general resilience before they reach the compliance stage.

  9. Due diligence is the trigger

    People hate due diligence questions, and every business-to-business founder ends up answering security questionnaires.

  10. Compliance answers to someone else

    Compliance is adhering to what someone else wants. Resilience is what's good for you and your organization. They overlap a lot, and you can be compliant without being secure.

  11. Privacy is its own half

    A lot of people think security and privacy are the same thing. Sydekick runs a principles-based privacy program that follows the spirit of frameworks like the GDPR.

  12. Write a short AI acceptable use policy

    Phil's AI template covers what to use and what not to use, and its first rule is not to put personal information into AI tools.

  13. A co-founder can come from the cap table

    Phil founded solo, and one of his investors, Kendra Ross, became co-founder and CEO after what he calls a three-year job interview.

  14. Regulation opens doors

    The EU's Cyber Resilience Act is a big opportunity for AppSec, the GDPR is a challenge for anyone in that market, and principles-based resilience works almost everywhere.

  15. Don't AI-wash it

    AI is the current wave, and Phil would build in it, but to solve real problems rather than slap a sticker on something. Web 2.0 went the same way.

  16. Authenticity will matter more

    With avatars and cloned voices able to recreate a podcast, trust and verifiable sources become a bigger deal, and the difference may be imperceptible.

  17. Some regulation beats none

    Phil thinks some regulation is better than none, that some of it is over the top, and that his part of the world needs more.

Chapters

Tap a chapter to play from there.

Pull quotes

“He is the founder and CEO of a security startup called Sydekick, the simplest route to cyber resilience.”

Jon McLachlan ·

“So we've been through one or two name changes, like a band or something like that.”

Phil Howie ·

“We wanted something a little bit shorter, a little bit punchier, that had some meaning, you know.”

Phil Howie ·

“They're the heroes in their journey towards security and privacy and resilience.”

Phil Howie ·

“So it's that classic sort of brand story. We want to help them be the real superheroes.”

Phil Howie ·

“So Sydekick was founded around four or five years ago, at the beginning of COVID.”

Phil Howie ·

“So we're a consequence of the global pandemic in a sort of good way.”

Phil Howie ·

“So what we are is we're a cyber resilience platform for small business.”

Phil Howie ·

“So we help really small to medium-sized organizations build out an entire security program where they really don't have anything and they really don't have a place to start.”

Phil Howie ·

“How do these SMBs know that they are mature enough and they need security programs?”

Sasha Sinkevich ·

“Well, you know, understanding you have a problem is the first part of any journey, obviously.”

Phil Howie ·

“So we kind of create the problem for them in a way.”

Phil Howie ·

“And that creates an understanding, and it creates a problem for them that we can then fix and say, okay, well, here's your generated program.”

Phil Howie ·

“So really, a lot of people don't understand cybersecurity, and that's the huge challenges that we face.”

Phil Howie ·

“Yeah, security can often be seen as this dark box that you don't really want to dip into because there are so many unknowns that you don't want to uncover.”

Sasha Sinkevich ·

“Like, I think obviously compliance is a huge one.”

Phil Howie ·

“So things like cyber insurance.”

Phil Howie ·

“and at some point they have a management meeting, and someone goes, hey, what are we doing about security?”

Phil Howie ·

“But we want to help from day one, if we can.”

Phil Howie ·

“I've spent really 20, 25 years in engineering and design.”

Phil Howie ·

“So I was lucky enough to be employee number one at one of New Zealand's unicorns, a startup called Pushpay, which really began last decade.”

Phil Howie ·

“That grew to about $100 million in something like four years.”

Phil Howie ·

“I think security has to be easy to use.”

Phil Howie ·

“And one of the frustrations I felt from the outside is that it's not easy to use.”

Phil Howie ·

“I'm not a traditional cybersecurity insider.”

Phil Howie ·

“So looking at it from a sort of different lens, from a design lens, from an engineering lens, I could see a real opportunity to make a huge improvement there.”

Phil Howie ·

“Whereas a lot of stuff in this space is needlessly complicated, horribly designed, and just needs to be better, basically.”

Phil Howie ·

“So you don't like complex dashboards?”

Sasha Sinkevich ·

“No. No. Like, it's easy to make things complicated, right? And it's actually hard to make things simple.”

Phil Howie ·

“It requires a lot of wrestling with choices. What do you display for people? What do you take away?”

Phil Howie ·

“and we can just vibe our way to success, I think what we need is thoughtful design, because I don't think we're there yet with AI.”

Phil Howie ·

“I think it was Pascal, actually, who said, well, I didn't have time to write you a short letter, so I wrote you a long one.”

Jon McLachlan ·

“So all the gratitude in the world for taking this complex space and just making it a little bit softer around the edges.”

Jon McLachlan ·

“I've never seen an industry with more acronyms than the security industry. It's outrageous.”

Phil Howie ·

“And so I'm really careful to things like just not use them where I can, you know, explain things, write things out in full, because most people don't understand acronyms.”

Phil Howie ·

“So this is a little bit of an unintended consequence of what we're doing, is that we developed a platform. Turns out lots of people like things easy to use.”

Phil Howie ·

“And we actually have a version of Sydekick specifically for AppSec developers and AppSec teams who are working towards those big frameworks.”

Phil Howie ·

“And as the startup journey goes, sometimes new opportunities present themselves, and you follow your nose in that direction as well.”

Phil Howie ·

“We started really selling direct. A lot of outreach, a lot of outbound, as you do in the early days of the startup world, where no one knows who you are and it takes a while to build that kind of inbound engine.”

Phil Howie ·

“And what we found is also that people, even if you build a simple product and a platform for people to use, they still need a lot of help in any case.”

Phil Howie ·

“And that means that we get to make great software and do what we do best.”

Phil Howie ·

“It could be just even due diligence. People hate due diligence questions. You guys know all about this.”

Phil Howie ·

“I mean, if you're a founder of a startup and you're doing the zero to one thing and you're in the B2B space, you're going to see those questionnaires.”

Jon McLachlan ·

“Like, there's a saying that compliance is not the same as security”

Phil Howie ·

“You can be compliant.”

Sasha Sinkevich ·

“Compliance is about adhering to what someone else wants you to adhere to, and good principles-based practices around resilience are really about what's good for you and your organization.”

Phil Howie ·

“We start from principles first, and we do privacy as well. So it's not just cybersecurity, it's privacy.”

Phil Howie ·

“Well, it's something we're all grappling with, right?”

Phil Howie ·

“It's like an acceptable use document.”

Phil Howie ·

“Don't put all your personal information in there, things like that.”

Phil Howie ·

“So hopefully good practices will cover some of this stuff.”

Phil Howie ·

“Do I have a co-founder? I do now. So I started the journey solo.”

Phil Howie ·

“Somewhere along the line, I realized that I think I work better with a co-founder.”

Phil Howie ·

“Her name's Kendra Ross, and it's been really great.”

Phil Howie ·

“What's great about Kendra is we kind of had a three-year job interview together, really. She came on as an investor and advisor, increasingly just got closer and closer into the business.”

Phil Howie ·

“I imagine that folks that start companies are not the type of folks to shy away from some hard work.”

Jon McLachlan ·

“and you have to find your own version of success. Sometimes success is just keeping on trying.”

Phil Howie ·

“You'll get it. I mean, another way that I think about it is it's not a failure until you've given up.”

Jon McLachlan ·

“But really, we have global ambitions, I would say.”

Phil Howie ·

“It's kind of one step at a time.”

Phil Howie ·

“So the Cybersecurity, I think, Resilience Act, CRA, in Europe is a big one. Huge opportunity there. And AppSec really fits into that hugely.”

Phil Howie ·

“And so I think we're kind of like a weird mix of half US culture, half British, in some ways.”

Phil Howie ·

“I think New Zealand's a very friendly place to start a company. It's an amazing quality of life down here.”

Phil Howie ·

“People were raising money without even seeing people face to face. It was all happening over Zoom calls in different time zones and things like that, which is kind of amazing.”

Phil Howie ·

“If you were to start a security or compliance company in 2025, what space would you tackle?”

Sasha Sinkevich ·

“I think AI is just huge, right?”

Phil Howie ·

“Not just slap a sticker on something and say, we're doing AI, but actually solve real problems.”

Phil Howie ·

“but people have to keep their eyes open and separate what's genuine and what is just marketing, essentially.”

Phil Howie ·

“I think ultimately it just comes out, like, you either deliver value or you don't.”

Phil Howie ·

“You could probably recreate this podcast perfectly with digital avatars and voice generations that we're talking about right now.”

Phil Howie ·

“So I think authenticity is a huge, a huge deal.”

Phil Howie ·

“And maybe we should add a human signature onto this podcast.”

Sasha Sinkevich ·

“I don't think we'll have floating cars just yet in five years' time.”

Phil Howie ·

“People care. They just don't have the tools and the resources to do it well, and sometimes even their knowledge and experience.”

Phil Howie ·

“It's not built at code time, which is kind of cool.”

Phil Howie ·

“I think some is better than none.”

Phil Howie ·

“I think I would say, look, just be more ambitious and don't take things quite as seriously.”

Phil Howie ·

“Well, it's a journey, right? It's not a destination.”

Jon McLachlan ·

“There are two problems in computer science, regular expressions and naming things.”

Phil Howie ·

“I feel like we're 50% joking here, but I'm sure there's someone out there that's like, oh, yeah, I could build that.”

Jon McLachlan ·

About the guest

Phil Howie, Co-founder and Chief Technology Officer, Sydekick

Phil Howie founded Onwardly, now Sydekick, in 2020 to help small and medium-sized businesses build a security and privacy program, and led it as founder and CEO until December 2024, when Kendra Ross joined as co-founder and CEO and he became co-founder and CTO. Before that he was Pushpay's first employee in 2012, built the first version of its product, and ran its product design from 2014 to 2018, then led product and engineering as CTO at Whip Around. His LinkedIn also lists him as director of product, enterprise, at Halter since November 2026.

About the host

Jon McLachlan and Sasha Sinkevich are co-founders of YSecurity, the on-demand cybersecurity team for startups, and of Cyberbase.ai. The Security Podcast of Silicon Valley is hosted by Jon McLachlan and Sasha Sinkevich. Jon McLachlan on LinkedIn ↗Sasha Sinkevich on LinkedIn ↗

Context and sources

  • Phil Howie's LinkedIn experience: director of product, enterprise, at Halter since November 2026, co-founder and CTO of Sydekick since December 2024 and founder and CEO from 2020 to December 2024, a Level Up member from March 2022 to June 2024, head of product and engineering (CTO) at Whip Around from 2018 to 2019, head of product design at Pushpay from April 2014 to June 2018 and engineer and product designer, employee number one, from February 2012, with design and engineering roles back to October 2001. Source ↗
  • Sydekick's LinkedIn page: Digital resilience, made doable, helping SMEs, MSPs and IT providers get cybersecurity and compliance sorted without an in-house security team, founded 2020, headquartered in Auckland, 2 to 10 employees. Source ↗
  • Episode 83 on Podbean, December 2, 2025, with show notes on building a security and privacy program before a company can afford a full internal team, compliance versus real security, MSPs, design in security tools, AI, governance and future regulation. Source ↗
  • Sydekick's home page: a cyber resilience and governance platform for small and medium-sized businesses, a program in 30 minutes a week, a 15-minute assessment ending in a prioritized action plan, tasks mapped to frameworks including the Essential Eight, integrations with Slack, Microsoft Teams and Jira, a 5-minute product tour, and the 2021 iSANZ Best Startup award. Source ↗
  • Sydekick's about page: Onwardly founded by Phil Howie in 2020, a $1 million seed round and the iSANZ Best Startup award in 2021, SafeStack's Laura Bell as investor and advisor, privacy launched with Simply Privacy in 2022, a partner program for MSSPs, consultants and agencies in 2023, and Kendra Ross joining as co-founder and CEO in 2024. Source ↗
  • Onwardly is now Sydekick: every great hero needs a trusted sidekick, Kendra Ross joins as co-founder and CEO, and Phil Howie moves into the CTO role. Source ↗
  • Sydekick's podcast page: Upwards, conversations with CTOs, COOs and founders. Source ↗
  • Onwardly officially launches, February 9, 2021, with thanks to advisor and investor Laura Bell of SafeStack. Source ↗
  • SafeStack's Laura Bell joins Onwardly as advisor and investor. Source ↗
  • Stuff, February 20, 2021: New business plans to disrupt the cybersecurity market for SMEs, with Phil Howie saying Onwardly is democratising cybersecurity practice. Source ↗
  • Onwardly's seed round, December 6, 2021: $1 million led by Kendra Ross of We Love Cyber, with Pushpay founders Eliot Crowther and Chris Heaslip and Raygun's Zheng Li and JD Trask among the backers. Source ↗
  • Cyber resilience vs. security compliance, June 20, 2023: compliance demonstrates processes to a third party, and a compliant organization isn't necessarily a resilient one. Source ↗
  • Sydekick Lite, December 17, 2025: for micro businesses and small teams, starting from the crown jewels a business wants to protect, focused on scams, fraud, account compromise and privacy, with an AI-built plan in plain language, delivered through trusted partners. Source ↗
  • Sydekick's pricing page: Lite for up to five users, Core for up to twenty with the Essential Eight at level one, and Pro with ISO 27001, the NIST Cybersecurity Framework and the CIS controls. Source ↗
  • Sydekick's partner page: a partner program for MSSPs, consultants and agencies, with content developed with SafeAdvisory and Simply Privacy, and discounts and commission for partners. Source ↗
  • Sydekick's February 2026 release notes: a refreshed plan lineup, upgraded frameworks across all tiers and two new industry-standard compliance frameworks. Source ↗
  • Sydekick on LinkedIn, December 17, 2025, introducing Sydekick Lite for micro to small companies. Source ↗
  • Sydekick on LinkedIn, February 2026, asking IT providers and MSPs across New Zealand and Australia to become certified partners for Sydekick Lite. Source ↗
  • SafeStack: an application security program platform for rolling out OWASP SAMM or NIST SSDF programs as smaller tasks, with templates, policies and a self-assessment. Source ↗
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  • NIST SP 800-218, the Secure Software Development Framework version 1.1, February 2022: a core set of high-level secure software development practices. Source ↗
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  • New Zealand's Privacy Commissioner on IPP3A, the information privacy principle for indirectly collected personal information, in force since May 1, 2026. Source ↗
  • New Zealand's National Cyber Security Centre, June 13, 2025: NZ$7.8 million in losses from 1,369 incidents reported in the first quarter of 2025, led by scams and fraud. Source ↗
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  • Unicorn (finance) on Wikipedia: a privately held startup valued at over US$1 billion, a term Aileen Lee coined in 2013. Source ↗
  • NZX on Wikipedia: the national stock exchange of New Zealand. Source ↗
  • COVID-19 pandemic in New Zealand on Wikipedia: the first case was reported on February 28, 2020. Source ↗
  • Fortune 500 on Wikipedia: Fortune's annual list of 500 of the largest US corporations by revenue, first published in January 1955. Source ↗
  • Lettres provinciales on Wikipedia: eighteen letters Pascal wrote as Louis de Montalte from January 1656 to March 1657. Source ↗
  • Blaise Pascal on Wikipedia: French mathematician, physicist, inventor, philosopher and Catholic writer. Source ↗
  • Vibe coding on Wikipedia: describing a task to a large language model that writes the code, coined by Andrej Karpathy in February 2025 and the Collins Word of the Year for 2025. Source ↗
  • Human-computer interaction on Wikipedia: how people operate and engage with computer systems, and the design of the interfaces between them. Source ↗
  • Acronym on Wikipedia: an abbreviation formed from the initial letters of a multi-word name or phrase. Source ↗
  • OWASP on Wikipedia: the Open Worldwide Application Security Project, started by Mark Curphey on September 9, 2001, whose projects include the Software Assurance Maturity Model. Source ↗
  • Managed services on Wikipedia: an MSP takes ongoing, proactive responsibility for a client's IT, usually on a subscription. Source ↗
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Transcript

Automatic transcription. Jon McLachlan and Sasha Sinkevich host this episode with Phil Howie, founder of Sydekick. There is no diarization on the tape, so speaker labels were assigned from the content and checked against reference recordings of each voice from this episode, passage by passage and on the short turns by pitch, and a few short lines may sit with the wrong speaker. Names and product names were normalized where the recognizer misheard them (Jon McLachlan, Sasha Sinkevich, Phil Howie, Sydekick, Pushpay, Kendra Ross, SafeStack, OWASP SAMM, NIST SSDF, AppSec, GDPR, EU AI Act, CRA, LLMs, SLMs, Web 2.0, YSecurity). Words in [brackets] are best guesses where the audio is unclear. Answers are transcribed as spoken, with repeated words and false starts trimmed. Short backchannels such as "yeah" and "right" are left out where they overlap the other speaker.

Read the full transcript 6,747 words

Jon McLachlan

Welcome, everyone, to another episode of the Security Podcast of Silicon Valley. I'm one of the hosts, Jon McLachlan. I'm joined today with the other host, Sasha Sinkevich. And today we have a spectacular guest, Phil Howie. He is the founder and CEO of a security startup called Sydekick, the simplest route to cyber resilience. Welcome to the show, Phil.

Phil Howie

Thank you. Thank you for having me on the show. I'm excited.

Sasha Sinkevich

Welcome, Phil. Sydekick is an interesting name. It's an awesome name. How did you come up with that name?

Phil Howie

Well, it's not actually our first name. So we've been through one or two name changes, like a band or something like that. So we came up with the name. We wanted something a little bit shorter, a little bit punchier, that had some meaning, you know. So the idea is that we turn our customers into superheroes. They're the heroes in their journey towards security and privacy and resilience. And we're the trusty sidekick that comes alongside and helps them. So it's that classic sort of brand story. We want to help them be the real superheroes. And we put a little twist on it, so we spell it with a Y as a little nod to the cybersecurity element of that. And it just, you know, helps with creating something a little bit more unique and getting domain names and things like that, which is always useful in this age of the internet. So Sydekick was founded around four or five years ago, at the beginning of COVID. So we're a consequence of the global pandemic in a sort of good way. It's something that I'd been working on really for about a year in the background. And due to my own circumstances, COVID really forced me, or gave me the chance, to dive in and really go all in on this startup journey. So what we are is we're a cyber resilience platform for small business. So we help really small to medium-sized organizations build out an entire security program where they really don't have anything and they really don't have a place to start. So we're a great place for people to really go from the ground up to build a resilience practice and then work towards eventually things like certification and compliance. Although we really start at the most simple end of things. So we make it super easy, super, super easy for people to get started on their journey.

Sasha Sinkevich

How do these SMBs know that they are mature enough and they need security programs?

Phil Howie

Well, you know, understanding you have a problem is the first part of any journey, obviously. So the need is great, although a lot of people don't necessarily know how big the problem is. So part of it is timing with the market. We've got to find people that want this and need this, and a lot of people do. And the way it works really now is to begin with your own assessment. So we kind of create the problem for them in a way. We help them understand, by going through the whole assessment process, that you have some real gaps. And that creates an understanding, and it creates a problem for them that we can then fix and say, okay, well, here's your generated program. We can help you work through this. And then, you know, it provides really tasks and a way to address those issues specifically in a way that's really straightforward for them. So really, a lot of people don't understand cybersecurity, and that's the huge challenges that we face. You know, any cybersecurity startup or anyone working in this business knows this problem.

Sasha Sinkevich

Yeah, security can often be seen as this dark box that you don't really want to dip into because there are so many unknowns that you don't want to uncover. What is the biggest pain points that your customers find facing in the context of compliance and security?

Phil Howie

I think there's a couple, right? Like, I think obviously compliance is a huge one. That's a big driver towards business and towards becoming more secure, you know, to provide that assurance to your potential customers. I think we're seeing a few other pain points as well. So things like cyber insurance. We're seeing more stringent requirements coming from the insurers' side and people kind of having a bit of a wake-up call and saying, hey, look, we've got to up our game here and implement a bunch of more practices that we didn't used to have to do. So they come searching for solutions. And really, I think, you know, any company gets to a certain consequence and size or organization, and at some point they have a management meeting, and someone goes, hey, what are we doing about security? And usually one person has that responsibility, hopefully, and they go looking for answers as well. So people's need to just protect and address risks becomes a real issue at some point, you know. Hopefully they wake up and realize this is a real problem for them. So we can really help them on that journey as well. But we want to help from day one, if we can.

Jon McLachlan

I'm super curious. Did you notice something, or there must have been a spark, that moment where you realized, like, this needed to exist in the world and that you were going to help build this?

Phil Howie

Yeah, so a little bit about me. I've spent really 20, 25 years in engineering and design. So my background is in building websites, building web applications, building phone applications, and then being part of teams which design that. So I was lucky enough to be employee number one at one of New Zealand's unicorns, a startup called Pushpay, which really began last decade. And I was first on the ground there. That grew to about $100 million in something like four years. And its height was worth about $2 billion on the New Zealand Stock Exchange. So pretty cool experience there, really being in the front row seat to that startup experience. And through that, I designed really the entire user interface for this app, which processed about $100 billion in finance payments, really, over the year. So I took a lot of their learning from that and my engineering background and sort of combined the two to engineer an experience for people that's really easy to use. I think security has to be easy to use. And one of the frustrations I felt from the outside is that it's not easy to use. I'm not a traditional cybersecurity insider. So looking at it from a sort of different lens, from a design lens, from an engineering lens, I could see a real opportunity to make a huge improvement there. And my aim and my vision is to deliver resilience to, you know, to the Fortune five million, as they're called, and make this really straightforward, make this actually achievable for people in a way that the average civilian can use and understand. Whereas a lot of stuff in this space is needlessly complicated, horribly designed, and just needs to be better, basically. So that's kind of my passion, is really making this on a whole nother level.

Sasha Sinkevich

So you don't like complex dashboards?

Phil Howie

No. No. Like, it's easy to make things complicated, right? And it's actually hard to make things simple. And we know this story over and over again from great design firms, things like Apple and things like that. It's hard to make things simple. It requires a lot of wrestling with choices. What do you display for people? What do you take away? And I think in the age of AI, and you can just code anything and they'll code for you, and we can just vibe our way to success, I think what we need is thoughtful design, because I don't think we're there yet with AI. [AI] can write code, but [AI] can't necessarily create a thoughtfully designed product. That requires a little bit of [attention] and some experience. So I think that's really what I can bring to the table with this, and what I'm really passionate about is delivering an experience which is understandable for people.

Jon McLachlan

Your discussion around design, and like how it's actually very difficult to come up with something that's smaller and to the point and focused and deliberate and intentional. I think it was Pascal, actually, who said, well, I didn't have time to write you a short letter, so I wrote you a long one. I was like, it's perfect. It's exactly the same thing that happens in design and security. And I have the website open, sydekick.co, side with a Y, sydekick.co. And it just makes me want to click on that, take the five-minute product tour of Sydekick. Hearing you talk about that, because it's one of the pain points that I've always struggled with in security, you know, always having those, just bombarded with dashboards and details and nitty-gritties, and most of it isn't pertinent. It's a lot of distractions, a lot of noise. I know, like, the compliance community in general has a lot of fluff, but they get a lot of [cruft] from just being maybe a little bit outdated or a little bit unfocused on things that actually matter. So all the gratitude in the world for taking this complex space and just making it a little bit softer around the edges.

Phil Howie

Yeah. Thank you. Yeah, look, I think a lot about things like jargon, right? Using the language, the sort of language that we use. There's so many acronyms. I've never seen an industry with more acronyms than the security industry. It's outrageous. And so I'm really careful to things like just not use them where I can, you know, explain things, write things out in full, because most people don't understand acronyms. So I think about that a lot. And so far, that seems to be working. So people really like what we're doing. And interestingly, we're seeing people in the AppSec space as well. So this is a little bit of an unintended consequence of what we're doing, is that we developed a platform. Turns out lots of people like things easy to use. And so the AppSec community took notice of what we were doing, and we've actually made a version of our product for them as well. So if you're, you know, if you're working towards something like OWASP SAMM level one, two, three, or NIST SSDF, some of those complex frameworks, there's some acronyms for you. You'll know what those mean, and those will be painful for you. And so we've done a collaboration and joint venture with another company called SafeStack. They're amazing. And we actually have a version of Sydekick specifically for AppSec developers and AppSec teams who are working towards those big frameworks. So that's really exciting. That's come out, something we didn't expect. And as the startup journey goes, sometimes new opportunities present themselves, and you follow your nose in that direction as well. So we're really, really excited about that.

Sasha Sinkevich

What is your customer acquisition, top of the funnel? Do people find you because they have a certain pain point and your website promotes the solution to that pain point? What is the type of the customer that is reaching out and using the platform?

Phil Howie

We started really selling direct. A lot of outreach, a lot of outbound, as you do in the early days of the startup world, where no one knows who you are and it takes a while to build that kind of inbound engine. And so we signed up individual organizations, and that worked pretty well. But it's very labor intensive. And what we found is also that people, even if you build a simple product and a platform for people to use, they still need a lot of help in any case. And so what we've done more recently, which has been working really well, is we've teamed up with supplier channels, so managed service providers, IT professionals, who really love what we do, and they're actually adding it into their plans and support plans for helping their customers as well. So we're seeing that work [as] a pretty effective channel. And that means that we get to make great software and do what we do best. And they can build it into their support plans and really help their customers directly alongside using the platform with them as well. So we get a lot of business through that.

Sasha Sinkevich

Does a typical customer ask for help with compliance? What is the starting point of that discussion?

Phil Howie

It can be a range of things. Compliance is definitely a big one. We've tried to sort of steer away from just compliance. It's a really saturated space, and there are some really great products, to be honest. And that, if you really just want compliance and you want to go from zero to compliance, then it's a big journey, right? And you need a lot of help with that. And so we help people a lot before they get to the compliance stage. So there needs to be a lot of just general resilience practices around security, around privacy, even around governance, and things like AI and things like that, that don't necessarily fall directly under a compliance framework in the beginning. So we help a lot of customers with just generally addressing their risks, working towards better practices, better resilience, and to address things like we mentioned before around cybersecurity. It could be just even due diligence. People hate due diligence questions. You guys know all about this. People are looking for answers in that business, you know. So that's a big driver, obviously.

Jon McLachlan

Yeah, yeah, for sure. I mean, if you're a founder of a startup and you're doing the zero to one thing and you're in the B2B space, you're going to see those questionnaires. And I'm sure it'd be very nice to understand, like, hey, what are actually, like, the security principles and the practices and the policies and the programs behind all of those questions that I have to implement as a founder in my organization if I want to close those types of markets or close those types of deals? It sounds much more comprehensive than, like, those bigger companies that just do compliance and they give you, like, the list of stuff that you do and they integrate across your ecosystem, because this sounds much more holistic, much more comprehensive, more user friendly, more focused on what actually matters, maybe, is a good way to put it.

Phil Howie

I think so, right? Like, there's a saying that compliance is not the same as security, genuine security practices. Now, there's a lot, obviously, a lot of overlap, but...

Sasha Sinkevich

You can be compliant.

Phil Howie

But you may not necessarily be a super secure company. Compliance is about adhering to what someone else wants you to adhere to, and good principles-based practices around resilience are really about what's good for you and your organization. We start from principles first, and we do privacy as well. So it's not just cybersecurity, it's privacy. A lot of people think those are the same thing, and that's another reason we address that with our customers, because, again, it's helping people address both of those at the same time. So we have a principles-based privacy program, which is awesome, actually, and it takes you really to an international level of privacy practice, quite a straightforward way. That really adheres to the spirit of the big frameworks around the world and GDPR, things like that. And of course, cybersecurity as well. I like to think that we help people really protect and defend their businesses from good principles-based practices, you know, really the beginning there.

Jon McLachlan

You mentioned AI before, and how to think about security, the intersection of AI and security, or privacy and AI, perhaps, is another intersection. Like, how might Sydekick help me navigate that as a founder, that new space?

Phil Howie

Yeah. Well, it's something we're all grappling with, right? And so we're actually just releasing a governance policy, or a template, for companies and organizations to implement. It's quite straightforward. It's not huge, something that they can really think about, customize, and roll out to their teams. It's like an acceptable use document. It kind of goes over, like, here's how to navigate this, here's how to think about it, what to use, what not to use, you know, good practical stuff. Don't put all your personal information in there, things like that. So helping organizations kind of navigate that world with just a good, straightforward policy template. But also, I think security, and good security and privacy practices, already cover some of this, right? Like, you know, privacy is about personal information and about being sensible and thoughtful with that. And so don't just necessarily stuff the LLMs with people's personal information. That's probably not cool. So hopefully good practices will cover some of this stuff. But it is a brand new field, and it's something that we're leaning into more and more because it's a huge [step change], right? It's massive. And so it's something we have to address head on.

Jon McLachlan

Yeah, it's a new space, and I feel like the security community is really navigating all of that together. So thank you for sharing. And, you know, speaking of, like, collaboration and doing things together, do you have a co-founder?

Phil Howie

Do I have a co-founder? I do now. So I started the journey solo. I spoke to a few people at the beginning, and they weren't quite [ready] in the right space to do the co-founder thing straight away. So I founded solo, went for a couple of years. We raised [a million dollars] in pre-seed funding. We won a couple of awards, which is super exciting as well. So I'm really proud of that. Somewhere along the line, I realized that I think I work better with a co-founder. And so, it's a pretty intense journey, the startup journey, as you know. And so it's nice being solo in some ways, because you can kind of make decisions and you can get things done. But it's also a tough journey to do alone, really, in that seat. So last year, one of my investors, actually, who I've been working with for a couple of years, we had a conversation, and it made sense, and it was the right time for her to come in as an official co-founder and actually CEO alongside me at Sydekick as well. And she's super experienced in the cybersecurity space, been a long-time investor, and really has a complementary skill set to me. Her name's Kendra Ross, and it's been really great. It's been great having her in the business as well. So I think we're much better for it. And, you know, we're busy just building the next version of our product and really, you know, we're [working] towards achieving our vision. So I do have a co-founder now, which is great. I highly recommend it. What's great about Kendra is we kind of had a three-year job interview together, really. She came on as an investor and advisor, increasingly just got closer and closer into the business. Eventually it made sense to really come in, come in full time. So I think that worked really, really well. But it is like any human relationships, co-founder relationships, I'm sure, can be hard. It can be a bit of work sometimes. But that's, you know, that's the journey.

Jon McLachlan

I imagine that folks that start companies are not the type of folks to shy away from some hard work. That goes with the territory, right?

Phil Howie

Kind of comes with the territory. Yeah. Yeah. And I think that's a great point, Jon, is that, you know, like, you don't start a startup to take the easy path. Like, it is hard, and you have to find your own version of success. Sometimes success is just keeping on trying. It's not necessarily, you know, we all want sales, we all want that up and to the right. But sometimes success is failing, trying again, failing, trying again. And sometimes success is the actual just act of trying. And ultimately, if you keep doing that, you'll see some success at some point.

Jon McLachlan

You'll get it. I mean, another way that I think about it is it's not a failure until you've given up.

Phil Howie

And knowing when to call it, you know, knowing when to be like, look, we've tried this one a number of times, we're going to go and try something different. You know, and that's okay. It's a skill, it's an art, right? It's something that's very subtle, but, you know, it's something that entrepreneurs do really, really well.

Sasha Sinkevich

Cybersecurity has a lot of different pain points that have not been solved yet. And you are on this path to enable SMBs to have some guidance on this security journey. But cybersecurity pain points are very global. They are common across the entire globe. Are you primarily focusing on the New Zealand market, or are you focusing on the global market?

Phil Howie

So initially we were testing our product and focused on the New Zealand market. But really, we have global ambitions, I would say. Cybersecurity problems are very similar everywhere, just about, although there are obviously some local contexts.

Sasha Sinkevich

Laws and regulations.

Phil Howie

Laws and regulations, and even some cultural contexts, depending on where you are, I suppose. And so, but we have global ambitions. We think this is a global problem, and it's not going away anytime soon. So we absolutely, absolutely want to expand. We've got international customers now. We just haven't yet really launched into some of the places yet that we want to launch into, but that's coming. It's kind of one step at a time.

Sasha Sinkevich

There are any region-specific opportunities, let's call them that way, like EU AI Act in Europe, GDPR, but specific to the New Zealand market?

Phil Howie

There's a couple. So the Cybersecurity, I think, Resilience Act, CRA, in Europe is a big one. Huge opportunity there. And AppSec really fits into that hugely. So AppSec is a global problem as well. That's the developers everywhere and every country. That's something we're looking at pretty closely. GDPR is definitely a challenge as well. Like, if you're really meaningfully in that market, you need to think about that. And certainly people from just around, mostly around the world, are doing that. So that's something we can solve there. But really, I think, you know, I think general principles-based resilience is just about universal, particularly for lots of the smaller side of things. And so, you know, we can make a really good impact, I think, in different parts of the world without needing to really change the product too much, and that's pretty exciting to think about too. And AI is, you know, practically a universal problem at this point as well.

Jon McLachlan

Okay, so you understand all of the stereotypes of, like, you know, Silicon Valley and startup culture and the VCs and up and to the right. I'm super curious, like, in New Zealand, is it, like, if you're a founder in New Zealand, is it significantly different? Is there a different energy, a different vibe to starting a company, maybe, in New Zealand?

Phil Howie

Yeah. Well, look, I haven't started a company in the US, so I can't speak directly to that. But I think, you know, we're heavily influenced by US culture, and so that's our main source of popular culture, and just influence really comes from the US. And so I think we're kind of like a weird mix of half US culture, half British, in some ways. But, you know, I think it's very similar, right? I think New Zealand's a very friendly place to start a company. It's an amazing quality of life down here. A lot of US folks love to visit New Zealand. Your dollars go really far, which is nice as well. But it's a really friendly place. I think the scale of things is a little bit smaller than US. So I think US is really, you know, is really the kind of mecca for startup culture, and particularly in Silicon Valley. But that being said, there's some amazing startups happening in New Zealand, happening in Australia, happening in Asia, happening all around the world now. I think the barriers to entry of this have just come down and down and down. We've come a long way, really, in the last even five or ten years. US VC is actively investing in New Zealand on big scale and things like that. So it's great. So I think a lot of the barriers, and, you know, COVID really reduced that. People were raising money without even seeing people face to face. It was all happening over Zoom calls in different time zones and things like that, which is kind of amazing. Probably it was unheard of before that. I think that, you know, that's really changed the access for people into, you know, cross borders, cross regions, and things like that. So, you know, I think it's pretty similar. And I think the scale and size of things in the US is something to aspire to. And I think, you know, we look to you guys as really models of how to do it well.

Sasha Sinkevich

We mentioned there are a lot of pain points, and we cannot solve them all at the same time. We have to focus on one specific pain point and deliver value to the customer. If you were to start a security or compliance company in 2025, what space would you tackle?

Phil Howie

I think AI is just huge, right? And I think it's the current wave. So without AI washing everything, you know, it's easy to get caught up in buzzwords, and I would solve meaningful problems for people that help address that space in some way. Sometimes you just have to pick the timing and the wave, the current wave of technology, and cover the current wave of problems that are happening, and catch that wave. And that's how that works. And so at the moment, there's a huge tidal wave of challenges and change around dealing with AI from a security point, from a resilience point of view. It's an opportunity, it's a threat, it's everything. And so I would probably focus on that, to be honest. And you really just utilize that, I think, utilize that to solve real problems. Not just slap a sticker on something and say, we're doing AI, but actually solve real problems.

Sasha Sinkevich

But I mean, if you throw in a couple extra keywords like [LLMs], SLMs, and crypto on top of AI, then you're in a really good position.

Phil Howie

Yeah, if you've been around in the technology industry long enough, there just comes waves of these things. And when it was Web 2.0, I don't know if you guys remember that, it was kind of the same thing. Everything was Web 2.0. There were content mashups, there was user-generated content, all this sort of stuff, really cool stuff. But a lot of companies were just blurting out keyword names all over the place. And some of it was great value, and some of it wasn't really. So you see these kind of waves of things come through, and people jump on them and try to market them and use them as much as possible, which is great, but people have to keep their eyes open and separate what's genuine and what is just marketing, essentially.

Sasha Sinkevich

Yeah, and it's super easy to lose the trust with your audience, with your partners, with your prospects, with your customers. If you do too much of that washing, you lose the credibility. And if it's clear that you're not really delivering value except for using the keywords, then that relationship becomes a little bit more challenging.

Phil Howie

I think ultimately it just comes out, like, you either deliver value or you don't. And no amount of keywords are going to save you. It might raise you a lot of money, but that creates a different sort of problem. I think you have to solve real problems for people. And it's hard, right? That's really hard to do. You know, to think through that well, and to really focus on the customer and not just what you want to do. That's hard. It's something that takes practice.

Jon McLachlan

So at this point in the podcast, and us talking about problems and solving real problems and looking into the future, I usually ask, what security problem do you think we will have to face as a security community, like, five years into the future, ten years into the future? But I would also, for you, Phil, I would love to open it up, because I feel like you have a strong passion for simplicity and, like, cutting to the meat of things, and almost like a design element there. What do you see as the most challenging piece, looking five years into the future, related to security, or maybe related to design, or even just human-computer interactions?

Phil Howie

That's a big question. I think what we've been talking about, to be honest. I think managing risk, managing fraud, managing the challenges that AI brings. You could probably recreate this podcast perfectly with digital avatars and voice generations that we're talking about right now. And...

Jon McLachlan

About to say, how do our listeners know that we're human?

Phil Howie

It may be imperceptible, right? It's getting very, very challenging. So I think authenticity is a huge, a huge deal. It's something I've been thinking about a bit there. I think trust is only becoming more and more important in terms of even just verifiable sources. So how do you know what to trust? How do you know who to trust online?

Sasha Sinkevich

And maybe we should add a human signature onto this podcast.

Phil Howie

Human signature. We could scan one.

Jon McLachlan

Well, the real interesting question is, like, are some people going to start opting to trust the AI more than the humans?

Phil Howie

I don't know the questions there. Hopefully not. I don't know.

Sasha Sinkevich

I don't know either.

Phil Howie

I don't know. I think the future will be less sci-fi than we think, but there'll be some different challenges that we didn't see coming as well. I don't think we'll have floating cars just yet in five years' time. We're in the technology industry, so we're thinking about this all the time. A lot of the typical non, sort of, tech insider type person, they're just trying to get by. They're just trying to, like, figure out how to book a flight or, like, order their groceries, or sometimes really straightforward problems. And so there's going to be really interesting impacts to all of that process through that. But, you know, I think going back to just, I want to help people be resilient digitally, through cybersecurity, through privacy and whatever comes next, build a digitally resilient organization. And if we can help them do that in a really simplistic kind of way that makes sense, that actually works, then I'll be happy with that.

Jon McLachlan

Yeah, and I think the world would be a better place if more companies had access to templates and frameworks that made sense, that aligned with their business values, and maybe even their personal leadership values of how they see their businesses and their companies run, and just incorporating security and resiliency and privacy into values that I know are already there, even if a company maybe doesn't have those programs in place. I know those founders want to do the right thing.

Phil Howie

People care. They just don't have the tools and the resources to do it well, and sometimes even their knowledge and experience. And so having a platform which is both really about capability building as much as anything, it's about capability building and tooling. So it's educational, and it's effective and functional. And I think what AI does is, at the risk of abusing this word too much in this podcast, what it does is allow us to really build an experience which is truly, truly dynamic. You know, it's all built at kind of runtime. And so we can do things like, we can assess you based on the answers to your questions and understand your risks and help you discover them, and really go through a really sophisticated level of assessment that's all built at runtime. It's not built at code time, which is kind of cool. And then develop out something that's really specific for you, hyper-specific for your organization. And I think that's really exciting due to the power of that technology, something we probably couldn't do five years ago as easily. We can now do, which is pretty cool, right? So we can really tailor-make an experience much, much more effectively for people. And that gets me pretty excited.

Jon McLachlan

I love the customization aspect to it. I think that's always an important piece. It's not one size fits all when it comes to security, when it comes to privacy, when it comes to, what are the mechanisms that you want to put into place to actually do that type of data that you're receiving in your systems, like, justice.

Phil Howie

Exactly right. It's not one size fits all. There are general principles, and we try to sort of apply them to as many people as we can. But ultimately, you need to do what's right for your context and your budget and the sort of risks that you're addressing and things like that. So I think we're going to see more and more specific solutions come out that really work for people at where they're at, instead of just a kind of one size fits all. And this is part of the problem with frameworks, and part of the problem with, you know, even compliance, is that it is sort of a little bit like that. You know, it's tick all these boxes, exclude a few, adhere to this. Sometimes it doesn't make any sense, but you've got to do it. So it's currently the best we've got. And I think that space is going to have to evolve as well. So it'd be really interesting to see how that space evolves, and even how regulation evolves. So one of the other things that kind of presents an opportunity for us is that regulation is changing around the world. It's changing in New Zealand, it's changing in the US and in Australia, in the EU, of course, as well. So as those things change, that presents new opportunities to help and work in those spaces.

Sasha Sinkevich

Do you think there is a healthy balance between the volume and amount of regulations with actually what businesses need in order to be successful? Often, certain acts can add additional overhead that slows down innovation. Where is that healthy balance?

Phil Howie

Yeah. Well, that's the million-dollar question, isn't it? I think some is better than none. I think there's some parts of the world which really, really are lacking it completely. And we need something, because it does spur activity. It gets people moving and [making] changes, important changes in this space, where they may not have had the necessary push from in the past. So I think it's good, but obviously you can slow things down as well. It's like anything, it's a balance. Some of it's good, some of it's probably a bit over the top, but we do need some, and more in some places, definitely. Definitely. Particularly in my part of the world, there is just not enough. And so, you know, people don't take it as seriously. That's the reality we're facing for thousands and thousands of businesses.

Jon McLachlan

If you could go back in time and meet your younger self, would you take that opportunity? And if you would, would you have any advice for yourself?

Phil Howie

I think I would say, look, just be more ambitious and don't take things quite as seriously. You know, it's a long game, it's a marathon. I had some amazing friends and advisors along the journey who have really helped me and understand it's a really long journey. And you have to find a way to make it enjoyable, 'cause sometimes it's really not. It's really hard. So I would say basically be more ambitious, try more things, and don't take it all too seriously. Take the important stuff seriously, but try to enjoy the journey, right? It's easy to get a little bit just stressed out and caught up in all of this and forget why you're really there and why you're doing it.

Jon McLachlan

Well, it's a journey, right? It's not a destination.

Phil Howie

Exactly. Yeah.

Jon McLachlan

Yeah, I love that. No, it's definitely more of a marathon, and important to put ourselves in a position where we can get something out of that middle piece, the journey piece. Yeah, yeah, definitely. We have a ton of entrepreneurs and founders and people thinking about starting companies who listen to this show. So this is a little bit of a leading question, but is there anything out there that you just wish, like, existed, or there's a tool that you were like, you know what, if this were here, I would pay money to use it, because I have this problem and I have this pain point, and I don't have the time to solve it directly, but if someone could just solve it, please, like, I would find it very helpful. Anything like that come to mind for you, Phil?

Phil Howie

Any products that don't exist yet? Oh, gosh. I'm going to give you a silly answer. There, what's this [famous] saying? There are two problems in computer science, regular expressions and naming things. And if I had a product which just could help me name things really well, and, like, at every level, great, magic, pay money for that. Came out with the perfect name every time. The amount of time we've lost to just naming things, naming product features, naming companies, it is unbelievable. And it's still a really, really hard problem to solve. And so if we could just magically make that go away, then that would be great.

Jon McLachlan

No questions. There's no follow-up.

Phil Howie

Hours lost to this problem.

Jon McLachlan

I would love that. I would use that.

Phil Howie

End of story. No discussion. It's just there.

Jon McLachlan

Wow, that was the perfect name for that? I had no idea.

Phil Howie

I was waiting. I had no idea. It was just waiting there in the universe, just to be delivered to your product, to your organization.

Jon McLachlan

I mean, I feel like we're 50% joking here, but I'm sure there's someone out there that's like, oh, yeah, I could build that. Okay, Phil. Well, this has been absolutely spectacular. Thank you so much for sharing, and sharing, like, vulnerable moments and your story. It's a real treat to hear. And I'm super grateful and very happy that there are smart people in the world thinking about all of these difficult problems, such as yourself, and doing the zero to one thing to make the world a better place, and to make security a little bit easier, a little bit less painful, nicer to navigate.

Phil Howie

Yeah, appreciate it. Thank you. Thank you both for having me. It's been great, been a blast, and I love what you guys do too. So keep it up. Thanks very much.

Sasha Sinkevich

Thank you for joining the show, Phil.

Jon McLachlan

Phil Howie, the founder and CEO of Sydekick. I'm Jon McLachlan, joined also with Sasha Sinkevich, your host. Thank you to all of our listeners for tuning in to another episode of the Security Podcast of Silicon Valley. If you like this episode, I invite you to rate it. Please leave a comment if you think it's deserving of a comment, and stay tuned for the next episode. Thank you, everyone. This has been a YSecurity production.

FAQ

Questions this episode answers

Who is Phil Howie?
Phil Howie founded Onwardly, now Sydekick, in 2020 and led it as founder and CEO until December 2024, when he became co-founder and CTO with Kendra Ross as co-founder and CEO. Before that he was Pushpay's first employee, its head of product design from 2014 to 2018, and head of product and engineering at Whip Around. His LinkedIn now also lists him as director of product, enterprise, at Halter since November 2026.
What is Sydekick?
Sydekick is a cyber resilience and governance platform for small and medium-sized businesses, founded in 2020 as Onwardly. It starts with an assessment, turns the gaps into a program of tasks, covers privacy as well as security, and maps work to frameworks like the Essential Eight, ISO 27001 and the NIST Cybersecurity Framework.
Why is it spelled Sydekick?
The customers are the heroes and the company is the trusty sidekick. The Y is a nod to the cybersecurity element, and it made the name more unique and the domains easier to get.
Was Sydekick always called Sydekick?
No. It launched as Onwardly in February 2021 and took the name Sydekick in 2025, when Kendra Ross joined as co-founder and CEO and Phil moved into the CTO role. Phil says on the tape they've been through one or two name changes, like a band.
What is the Fortune five million?
It's Phil's name for the millions of smaller companies outside the Fortune 500, the list of the largest US companies by revenue. His aim is to make resilience achievable for them, in a way the average civilian can use and understand.
How does a small business know it needs a security program?
Phil says it starts with understanding you have a problem. An assessment shows the real gaps, a management meeting asks what the company is doing about security, or customers and insurers start asking for proof.
What's the difference between compliance and security?
Phil says compliance is adhering to what someone else wants you to adhere to, and principles-based resilience is about what's good for you and your organization. There's a lot of overlap, but you can be compliant without being a super secure company.
Why does Sydekick sell through MSPs?
Selling direct was labor intensive, and even with a simple product customers still needed a lot of help. Managed service providers and IT professionals add Sydekick to their support plans, so Sydekick can make software and the provider gives the hands-on help.
What should an AI acceptable use policy cover?
Phil's template is short and customizable. It covers how to think about AI, what to use and what not to use, and not putting personal information into AI tools. He says good security and privacy practice already covers some of it.
What are OWASP SAMM and NIST SSDF?
Both are application security frameworks. OWASP's Software Assurance Maturity Model has five business functions and fifteen security practices, each with three maturity levels. NIST's Secure Software Development Framework, SP 800-218, is a core set of secure development practices. Phil says Sydekick has a version for AppSec teams working towards them, built with SafeStack.
What is the EU Cyber Resilience Act?
It's an EU regulation setting common cybersecurity standards for products with digital elements. It entered into force on December 10, 2024, its reporting obligations have applied since September 11, 2026, and the rest applies from December 11, 2027. Phil called it a big opportunity, with AppSec fitting into it hugely.
What is AI washing?
AI washing is overstating how much a product uses AI, a term the AI Now Institute defined in 2019. Phil would build in AI but warns against AI washing everything and slapping a sticker on something to say you're doing AI.
How did Phil find his co-founder?
He founded solo, raised a pre-seed round and won awards, and realized he works better with a co-founder. Kendra Ross, one of his investors and an advisor, came in as co-founder and CEO after what he calls a three-year job interview.
What does Phil mean by an assessment built at runtime?
AI lets the product decide what to ask next based on your answers, so the assessment and the plan are built for your organization at runtime instead of being written into the code for everyone.
Is regulation good for small businesses?
Phil thinks some regulation is better than none because it spurs people to make important changes, that some of it is over the top, and that his part of the world needs more because people don't take it as seriously.
What advice would Phil give his younger self?
Be more ambitious, try more things, and don't take it all too seriously. It's a long game, a marathon, so find a way to enjoy the journey and take the important stuff seriously.
What are the two hard problems in computer science?
The classic joke, credited to Phil Karlton, is cache invalidation and naming things. Phil's version swaps in regular expressions, and he says he'd pay for a product that named things perfectly every time.
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